Melbourne Students & Learning - Research Publications

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Author: Ruwoldt, Margaret × End date: 2006 × Start date: 2001 ×

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    Transparency and credibility: presenting corporate publications online
    RUWOLDT, MARGARET ( 2004-07)
    Corporate publications are an important marketing tool for a university, particularly in a national environment of increasing competition for non-government funding sources. Corporate publications such as strategic plans and annual reports can demonstrate an organisation's stability, prospects for growth and overall quality. Nevertheless, a comparative study in June 2004 found that most Australian universities do a poor job of presenting their strategic plans, annual reports and other corporate publications online. The study comprised a literature review followed by visits to 40 Australian university web sites.
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    Navigation and content on university home pages
    RUWOLDT, MARGARET ; Spencer, Claire (Ausweb 2005, 2004-10)
    The home page is the most visible online representation of a university's style, activities and reputation. We studied the home pages of 68 universities in Australia, Canada, the United States of America, south-east Asia and Europe, looking for emerging industry standards and opportunities for improving our home page's quality and usability.