Melbourne Students & Learning - Research Publications

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End date: 2006 × Type: Report × Subject: corporate governance ×

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    Transparency and credibility: presenting corporate publications online
    RUWOLDT, MARGARET ( 2004-07)
    Corporate publications are an important marketing tool for a university, particularly in a national environment of increasing competition for non-government funding sources. Corporate publications such as strategic plans and annual reports can demonstrate an organisation's stability, prospects for growth and overall quality. Nevertheless, a comparative study in June 2004 found that most Australian universities do a poor job of presenting their strategic plans, annual reports and other corporate publications online. The study comprised a literature review followed by visits to 40 Australian university web sites.