Victorian College of the Arts - Research Publications

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Author: Hoyle, Anna × End date: 2022 × Start date: 2020 × Type: Visual Artwork ×

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    FISH ROE AKTIV
    Hoyle, A (Geelong Gallery, 2022-04-01)
    This body of work builds on many and varied relationships between image and text in consumer culture, as popular in twentieth century art and design, and now. The work aims to express and expose qualities of language and jargon used to foster consumption of wellness and self-help industries. The visualisation and expression of image and text (as confused and distorted) in this work, question the purported functionality of such industries, aiming to expose and build upon its ubiquitous, but dysfunctional-capitalistic optimism. This work is a reinvention and rethinking of trends in contemporary language and words found in consumer cultures of wellness and health (especially those on social media). Of noticeable importance in this work is my oblique play with fish roe and seafood extender with an absurd alignment with luxe jewellery as a unique and ridiculous clarion call for the contemporary crisis in overfishing. The work presents the imaginative and sociological capacities of language and the aesthetics of text as important art and design currency for social inquiry and aesthetic / poetic play. FISH ROE AKTIV was shortlisted for and exhibited in the prestigious Geelong and Contemporary Art Prize, 2022, at Geelong Gallery.
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    Your choc-mint pelvik floor is SO boring
    Hoyle, A (Linden New Art, Melbourne, 2022)
    Your Choc Mint Pelvik Floor Is SO Boring is a recent project that explores my self-made image and text inspired by cultures of consumption that anxiously and greedily gulp down elixirs and fixes of wellness, motivation, self-help and pumped up-fakery. Manifesting as forty gouache posters on paper and thirty ‘fake’ books painted on paper and wood, this exhibition also presents two paths to my practice: that of the humorous pun laden social satire in book format and the flatter more decorative fusion of text-based concepts that inform an abstracted, but graphically corporeal slip into dysfunction and almost psychedelic anxiety of image and text inspired by our hyperbolic consumer society. The two ways of creating in my practice are both outcomes of my own frantic overload of internal content as I, myself, greedily absorb and reflect on the languages and pursuits of wellness, self-help, motivation and consumption devotees, especially in a time of both ego and eco anxiety. Anna Hoyle
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    1800BIOSEKURE
    Hoyle, A (Mornington Peninsula Regional Gallery, 2022-03-01)
    1800BIOSEKURE is a multiple paper panel work inspired by my longstanding interest in words and phrases inspired by self–help, advertising, wellness trends, and consumer culture, especially those that are socially mediated. In this work I have built on my love for the aesthetics of text in my invented phrases. I like the graphic mix of words with visual manifestations of suburban essentials: active wear, sponges and scourers, pool-noodles, yoga mats and security tape. I love playing with and re-inventing everyday subject matter and arts’ capacity for ironic, humorous, and critical commentary on consumer culture…