School of Culture and Communication - Research Publications

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    Spreadsheets, sitemaps and search engines: why narrative is marginal to multimedia and networked communication, and why marginality is more vital than universality
    CUBITT, SEAN (British Film Institute, 2002)
    Media Studies both benefits from and is overdetermined by its double origin, among sociologists increasingly convinced of the centrality of communication to modernity, and among literary schools diminishingly persuaded of the relevance of past literatures to the lived experience and likely futures of their students and themselves. The clash of cultures has been immensely fruitful. But the dialectic of humanities and social science approaches has occasionally broken down: one critical example is the failure of ‘ethnographic’ audience studies top square off with qualitative and statistically based analysis of audiences, leaving a yawning gap between micro-studies of ‘real people’ and macro-studies of whole populations. Studies of the new media are beginning to bridge the gap through the wide-scale interactive dialogues that have begun to break down the impasse. A second unfortunate effect has been the felt necessity to preface any methodological proposal with a diatribe against whatever the author perceives as the previous dominant discourse in the discipline.
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    Digital filming and special effects
    CUBITT, SEAN (British Film Institute, 2002)
    It is curious that digital photography should have spawned a respectable critical literature, while digital cinematography has, as yet, generated very little theoretical work that deals specifically with film. Two possible reasons come to mind. First, digital cinema approaches more closely the culture of animation than lens-based cinematography. And second, the darkroom has always been a key factor in photographic practice, whereas in cinema, postproduction has traditionally been understood as the editing process, rather than the developing and printing of the film strip. I raise this curiosity, which in all likelihood will be a brief and passing phase, only because it raises another conundrum. Traditionally, studies of cinema history have always devoted a chapter to pre-cinematic devices (phenakistoscopes,thaumatropes and so on) and especially to the chronophotography of Eadweard Muybridge, Etienne-Jules Marey and their contemporaries (the most influential, although now controversial, account is Ceram, 1965). Like other contemporary scholars, I rather distrust this continuity model of cinematic development. The quickest way to describe the difference between chronophotography and cinematography is to point out that the unit ofchronophotography is the still frame, but that of cinema is three frames: the one just past, the current one and the one coming up. Crudely put, chronophotography was an analytical medium: cinema is synthetic. This is why chronophotography rather than cinema became the tool of choice for Taylorism and ‘scientific management’.