Contemporary transformations in communication technologies – such as the digitalization of traditional photography, the proliferation of new delivery systems for television, the merging of camera, computer and television systems in fully ‘interactive’ media, Virtual Reality – have generated considerable debate. The fact that these debates now extend across was are often isolated discourses, linking technical manuals to corporate agendas and government policies, while granting cultural theory its place in the sun of the popular media, registers the extent to which these shifts are perceived to intervene at the fundamental levels of social life.