School of Culture and Communication - Research Publications
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ItemNo Preview AvailableParental socialization of children's Internet use: A qualitative approach(Sage, 2015-05-01)This study explores how parents feel about the Internet and its impact on children, how they manage children’s Internet use, and how they view the role of various socialization agents in creating a safer Internet environment for children. In-depth interviews with parents of children aged 7–12 revealed that parents presumed more positive than negative influence of the Internet on their children and felt confident about their ability to manage their children’s Internet use. This high confidence in their own management, however, seemed to lead parents to be less engaged in purposeful and communication-based parental mediation and be less interested in updating their Internet knowledge. Nonetheless, they argued that parents should be actively engaged in communication with their children and be equipped with Internet knowledge to promote a safer online environment for children. Implications of the findings are discussed and suggestions for future research are provided.
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ItemNo Preview AvailableExploring the Role of Parents and Peers in Young Adolescents' Risk Taking on Social Networking Sites(MARY ANN LIEBERT, INC, 2014-09)This study investigated the role of parental and peer mediation in young adolescents' engagement in risk-taking in social networking sites (SNSs). A survey conducted in Malaysia with 469 SNS users aged 13-14 revealed that control-based parental mediation can cause boomerang effects, making young adolescents more inclined to taking risks in SNSs. While discussion-based parental mediation was found to be negatively related to young adolescents' befriending strangers in SNSs, it did not reduce privacy risks. Findings also suggested that peer influence could result in undesirable outcomes. In particular, the more young adolescents talked about Internet-related issues with peers, the more likely they were to disclose personally identifiable information on SNSs.
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ItemAre Primetime Diets Congruent with Dietary Recommendations? Content Analyses of Food Advertisements in US, China, and Singapore(Taylor & Francis, 2016-12-31)Despite public programs to promote healthy eating among populations in developed and developing countries, the increase in obesity as a result of poor dietary patterns continues to persist. As food advertising has been implicated for contributing to this global health challenge, this study aims to provide empirical evidence on food advertising in a broader global context, across economically and culturally different nations. We conducted a large scale content analysis of the types of food advertised on primetime television in the United States, China, and Singapore, which resulted in the collection of 1,008 television hours. Using the dietary blue2376s proposed by the health authorities as the applied framework, the study compared the types of food advertised against the dietary parameters. Findings showed that despite differences in economic development and cultures, food advertised on primetime television across three countries are incongruent with dietary recommendations. The study offers insights on how misaligned and out of sync food advertising and commercial interests are from government health policies. Implications of findings to encourage healthy eating among populations worldwide are discussed.
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ItemNo Preview AvailableParental mediation of children’s digital technology use in Singapore(Taylor & Francis Ltd, 2017-02-01)This study examines parental mediation of children’s digital technology use and factors associated with it. A survey of 557 parents of primary school children in Singapore revealed that parents tend to utilize simpler mediation strategies to supervise and control their children’s digital technology use. Findings also suggest that parental mediation is more a function of parents’ usage of digital technology and parent–child interaction patterns rather than parent–child demographic characteristics.
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ItemNo Preview AvailableHow does "talking about the Internet with others" affect teenagers experience of online risks? The role of active mediation by parents, peers, and school teachers(SAGE, 2017-07-01)This study investigated how active mediation employed by three key socialization agents—parents, peers, and school teachers—is associated with teenagers’ engagement in online risks. A survey with 746 students aged 12–18 years found that different socialization agents focus on different aspects of the Internet when they engage in active mediation. Parents and teachers focus more on making instructive remarks whereas peers are more likely to engage in neutral facets of active mediation (e.g. helping or recommending). However, parental mediation tends to diminish whereas peer mediation tends to escalate with age among teens. The findings also suggest that school teachers’ Internet-related discussions can reduce teens’ potential exposure to online risks while peer interactions may increase teens’ vulnerability to online risks.
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ItemActive mediation of television, internet and mobile advertising(EMERALD GROUP PUBLISHING LTD, 2017)Purpose The purposes of this study are to examine how parents implement discussion-based parental mediation (i.e. active mediation) to influence the way children understand advertising on television, computers and smartphones and to investigate factors associated with parental mediation practices. Design/methodology/approach A survey was conducted with parents in Singapore whose children were watching television, using computers with internet access and using smartphones. Findings The degree to which parents engage in active mediation of advertising is similar across different media. Active mediation of advertising is more a function of parents’ attitudes toward advertising directed to children, parents’ concerns about media influence on their children and parental self-efficacy rather than the age of their children. Research limitations/implications The survey was conducted in a single country and did not examine the consequences of parental mediation of advertising. Future research should consider cross-cultural perspectives and investigate the outcomes of parental mediation. Practical implications For advertising practitioners, this study argues that it is important to understand how parents view different forms of advertising. For media educators and policy makers, this study suggests that various parental factors should be considered to develop effective guidelines for parents. Originality/value This study adds novel insights to the literature on consumer socialization by investigating how parents – the primary socialization agents in children’s development of consumption-related behaviors – help children understand advertising across different media.
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ItemSocial Networking Site Use and Materialistic Values among Youth: The Safeguarding Role of the Parent‒Child Relationship and Self-Regulation(SAGE, 2019)Social networking sites (SNSs) have become common avenues for young people to share their life experience with peers, including their consumption experience. Although prior research on the media effects of SNSs has shown how online communication on SNSs promotes various volitional behaviors, current understanding is limited with respect to how young people’s use of SNSs is associated with their consumption experience and materialistic values. This study examines how SNS use related to consumption experience is associated with materialistic values among young adults and how their social perceptions mediate such association. This investigation also proposes that young adults’ self-regulation and close relationships with parents would buffer the impact of SNS use. Survey data gathered from 903 youths in Singapore lend strong empirical support to the hypotheses proposed. Implications are discussed.
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ItemBuilding Relationships Through Integrated Online Media: Global Organizations' Use of Brand Web Sites, Facebook, and Twitter(SAGE, 2015-04-01)Many studies have examined organizations’ use of specific types of online media, but few studies have examined how organizations generate dialogues and develop relationships by using multiple online communication platforms. This study takes an integrated approach by examining how top global organizations incorporate brand Web sites, Facebook, and Twitter to cultivate relationships with stakeholders. Its findings suggest that those particular online media are used similarly, that is, more for information dissemination than user engagement and more for one-way than two-way communication. The findings also suggest that the types of products promoted can affect the way that organizations use different online media to develop relationships.
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ItemTrust in Prescription Drug Brand Websites: Website Trust Cues, Attitude Toward the Website, and Behavioral Intentions(TAYLOR & FRANCIS INC, 2014-02-01)Direct-to-consumer (DTC) prescription drug brand websites, as a form of DTC advertising, are receiving increasing attention due to the growing number and importance as an ad and a consumer information source. This study examined consumer trust in a DTC website as an important factor influencing consumers' attitude toward the website and behavioral intention. Applying the conceptual framework of website trust, the particular focus of investigation was the effect of the website trust cue factor on consumers' perceived DTC website trust and subsequent attitudinal and behavioral responses. Results show a significant relation between the website trust cue factor and consumers' perceived DTC website trust. Perceived DTC website trust, in turn, was found to be significantly associated with consumers' attitude toward the DTC website and behavioral intention.