Between the poles of speaking and writing, where do we place a published version of a written talk given about blogging? I find, as I write this up, that I can’t keep a straight writerly face. I’m unable to render the layers of past and present into a seamless tense, a smooth representation of speaking about writing, or writing about speaking. Mostly, we know how to read and write the conventions for ‘writing up a talk’, but the subject of blogging seems to call forth a different kind of reflection. Or does it?