School of Culture and Communication - Research Publications

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End date: 2009 × Start date: 2003 × Type: Journal Article × Subject: Sociology ×

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    Contemporary Political Communications: Audiences, Politicians and the Media in International Research
    Young, S ; Bourne, S ; Younane, S (WILEY, 2007-09)
    Abstract Research into political communication has grown rapidly in the past three decades, shifting from specific, quantitative and utilitarian studies to include a broad variety of research questions, methods and theoretical frameworks. Interdisciplinary work in political communication takes audiences, political actors (such as governments and politicians), and media content and media institutions as central foci. Research has traditionally focused on election campaign‐specific studies within national contexts. Emerging research, however, is now addressing broader questions about media texts and organisations and also about representations and power. This research is working to trace technological changes and developments in an era of globalised media and political communication and developing new, complex conceptions of audience agency and reception.
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