School of Culture and Communication - Research Publications

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    Marketing and sponsorship of the arts: A chicken and egg dilemma?
    Caust, J (Deakin University, 2018)
    This paper explores the potential impact of prioritising the ‘marketing’ of the arts over the ‘creation’ of art. Shifts in government policies, the development of the industry paradigm and the necessity to generate more income has meant that arts organisations have increasingly focussed on marketing their wares and finding additional sources of income. Has this increasing reliance on selling to the market place or dependence on the marketplace, had an impact on the nature of the undertaking? Do sponsors of art influence the outcomes? Has marketing become the end rather than a tool in the process? This discussion also raises issues the particular nature of arts making and whether increasing commercialisation perverts its integrity.
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    Cultural policy in an Australian setting
    Caust, J ; Barry, N ; Chen, P ; Haigh, Y ; Motta, SC ; Perche, D (Sydney University Press, 2023)
    The first open source and open access textbook on Australian politics, Australian Politics and Policy provides a unique, holistic coverage of politics and public topics for use in university courses. This 2023 edition includes 53 chapters, an unparalleled resource for instructors. With contributions from Australia’s leading politics and public policy scholars, the textbook includes material on Australian political history and philosophy, key political institutions and jurisdictions, Australian political sociology, public policy-making, and specialised chapters on a diverse range of policy topics. Each chapter was subject to anonymous and rigorous peer review to ensure the highest standards. The textbook comes with additional teaching resources including review questions and lecture slides. This third edition contains content updates and new chapters. This edition includes a new eight-chapter section on public policy and public sector management, covering areas such as public participation, intergovernmental coordination, policy implementation and resource management. The senior edition is aimed at later-year undergraduate and postgraduate students.
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    Cultural wars in an Australian context: challenges in developing a national cultural policy
    Caust, J (ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 2015-03-15)
    In March 2013, the Australian Federal Labor Government released Creative Australia. This document was described as the first national Cultural Policy statement in 20 years since the publication by a previous Labor Government of Creative Nation in 1994. However, within 6 months of the launch of this new policy, a Coalition (Conservative) Federal government was elected in September 2013. Up till now, Coalition Governments have rejected the need for a national cultural policy, so the future for Creative Australia may in fact be both contested and limited. Indeed, during the previous Federal Coalition Government a ‘cultural war’ erupted between the government and artists and intellectuals, over the latter’s desire for an Australian cultural policy. This paper addresses questions around the process of developing this new national cultural policy, why it occurred, and what future it might have now there is a new Coalition Federal Government in power.
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    There is not one ideal model: Different governments and how they relate to the arts
    Caust, J (WSB University, 2018)
    There are many approaches to the arts by governments. Some governments take a ‘hands-off’ approach to the extent of providing no funding or institutional support. Others are deeply involved from conception to production with arts practice, providing funding but also expecting the right to intervene and control what occurs. Some governments see the provision of funding in transactional terms, expecting specific economic or social outcomes. Others say that they operate with an ‘arms-length’ model, but nevertheless demonstrate forms of intervention. Whatever the nature of the relationship, there are usually expectations by governments around their engagement with the arts. Using three case studies as exemplars of government approaches, this paper explores the nature of the relationship between art makers and government funders and reviews the potential impact of the different approaches on both organisations and their art practise.
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    UNESCO Cultural Heritage Sites and Tourism: A paradoxical relationship
    Vecco, M ; Caust, J ; Pechlaner, H ; Innerhofer, E ; Erschbamer, G (Routledge, 2020)
    Conservation and management of cultural heritage sites are characterised by several paradoxes, which also affect the tourism activities related to these sites. The World Monument Fund monitors damage to heritage buildings and sites. It identifies three major threats facing heritage sites: political conflict, climate change and tourism. The tourist is thus seen to be as damaging as war or rising sea levels. In the World Monument Fund’s (2018) list of the most endangered 25 monuments in the world, approximately one-third were diagnosed as being ‘in danger’, mainly from tourists.
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    The Arts Funding Divide: Would ‘Cultural Rights’ Produce a Fairer Approach?
    Caust, J ; Byrnes, W ; Brkic, A (Routledge, 2019-10-11)
    It seems that the funding of arts practice is always a contested domain, whatever political view or system is dominant. In some contexts, for example, there is no government support for the funding of arts practice, while in others there are different interpretations of what this entails. In most forms of government, several sectors of society (agriculture, mining, manufacturing and sport) receive government subsidies. In a capitalist state this is sometimes described as ‘welfare capitalism’. However, those opposed to the government funding of arts practice believe the arts should not be included in this framing because they are regarded as ‘non-essential’ (Bell and Oakley, 2015; Brabham, 2017; Brooks, 2001). Thus, in this framing the arts and cultural sector is not seen as a fundamental component of society and government support of the arts is seen as an indulgence and not a necessity.
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    Women and Arts Leadership
    Caust, J ; Caust, J (Routledge, 2018)
    Women are the major consumers of most arts practices, yet they are generally less visible than men in arts leadership roles. This chapter explores the issues and challenges around women in the arts and in arts leadership in different artforms. Judy b. Rosener argues that the expectations of women and men in the workplace are different because of long-term social conditioning. Exploring issues around gender and arts leadership is important because it relates to cultural, economic and social issues connected with both art and society. The invisibility of women as leaders in the arts is evidenced by who are recognized as the leaders of arts practice and the leaders of major arts institutions across the globe. Women are certainly visible as leaders of small to medium arts organizations in various artforms, but as the organizations become bigger or more important, the presence of women at the top diminishes.
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    Is UNESCO World Heritage recognition a blessing or burden? Evidence from developing Asian countries
    Caust, J ; Vecco, M (ELSEVIER FRANCE-EDITIONS SCIENTIFIQUES MEDICALES ELSEVIER, 2017-10)
    To both acknowledge and protect many cultural heritage expressions, sites and practices, UNESCO has instituted three conventions; Tangible Heritage, Intangible Heritage and Diversity of Cultural Expression. If a site/practice receives this UNESCO badge, it is an acknowledgment of its universal cultural and/or natural value as well as recognition of the need to protect it from harm. However, the UNESCO badge is an important marketing tool in world tourism and its presence ensures many more visitors to a site/practice that is UNESCO recognised. With increasing wealth and mobility, many more people are travelling than was possible even a decade ago. Increasing numbers of visitors can negatively impact on a site/practice as well as affect the local culture and integrity of a region, particularly in developing countries. So, is the UNESCO recognition a blessing or burden? This paper addresses the challenges that ensue from the UNESCO conventions by considering three UNESCO World Heritage case study sites in Asian developing countries. In particular, it seeks to understand the extent to which UNESCO's World Heritage approach protects or further undermines the cultural heritage sustainability of these sites.
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    Arts, Culture and Country
    Caust, J ; Meyrick, J ; Parsons, H ; Brisbane, K (Currency House, 2022)
    The past two years have been a particularly dark time for the arts in Australia. Not only are we living through a pandemic, but the federal government has shown little interest in—or understanding of—the plight of the sector and its artists. The pandemic comes on the back of seven years of continuous erosion of public assistance to the arts at the national level, with more than ninety arts organisations defunded, while funding to individual artists has been significantly reduced. Many are struggling to survive in the face of repeated lockdowns and border closures to control the pandemic. For years the arts sector has provided evidence of its economic benefits, as well as its intrinsic value to society. Yet politicians remain impervious to these arguments. Increasingly, it is ideology rather than evidence that determines government policy. In other words, support for the arts is not primarily a question of economics. It is a question of values. The pandemic has made people realise the seminal importance of the arts and culture to our national well-being, but politicians do not see them as a central part of policymaking. Arts and culture are intertwined. We need to change how we view the relationship between the two within the political framework. This monograph presents some ideas on how to do it.
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    Open Access Arts Festivals and Artists: Who Benefits?
    Caust, J (Taylor and Francis Group, 2019)
    Arts festivals are of interest to researchers, but the research focus is usually on the festival's economic or social impact. This approach does not usually reflect the engagement and experience of the artists involved. There has been controversy recently around the experiences of participating artists in open access arts festivals. Open access arts festivals are significant players in the festival landscape. They enable anyone to participate in a festival, if they pay a registration fee. This research, using a case study methodology, examines an open access festival from different perspectives with a focus on the experience of the participating artists.