School of Culture and Communication - Research Publications

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    Museums as Actors of City Diplomacy: From “Hard” Assets to “Soft” Power
    Grincheva, N ; Fitzpatrick, K ; Byrne, C (Springer International Publishing, 2020)
    Historically, museums have earned their dedicated role as important agents of cultural diplomacy. In the age of increasing urbanization, museums have become important center of urban soft power and actors of city diplomacy. This chapter argues that museums are vital actors of city diplomacy, because of a high cultural and economic value of their “hard” or tangible resources and “soft” power of their social activities that engage global audiences and facilitate international cultural relations. This chapter discusses this framework of museum diplomacy resources and outputs in two main sections. The first section focuses on “hard” assets of museums such as collections and facilities. It explains why and how the cultural infrastructure offered by museums play an important role in city diplomacy, especially in place making and city branding. The second section explores soft power generated by museums through their social activities and programming that help activate cultural resources and transform them into diplomatic outputs.
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    Is there a Place for a Crowdsourcing in Multilateral Diplomacy? Searching for a New Museum Definition
    Grincheva, N ; Bjola, C ; Zaiotti, R (Routledge, 2020-10-29)
    This chapter explores the practice of crowdsourcing in global governance as a tool of multilateral diplomacy to interrogate its exact role and place in the decision-making processes. It investigates the case of the online cultural diplomacy of the International Commission of Museums (ICOM), focusing on the 2019 crowdsourcing campaign delivered by the ICOM’s Standing Committee for Museum Definition, which aimed to collect public contributions to re-define the museum agency in the 21st century. The chapter draws on media discourse analysis of the public debates concerning the new definition and applies content analysis of the 268 definitions submitted by the public to the ICOM’s official online platform. It also features interview insights from the MDPP Committee Chair. Based on key findings, the chapter argues that in the context of ICOM, multilateralism 2.0 remains a desirable vision rather than a reality.
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    Beyond the scorecard diplomacy: From soft power rankings to critical inductive geography
    Grincheva, N (SAGE PUBLICATIONS INC, 2022-02)
    The article interrogates if data visualization, despite its inherited subjectivity, can be used not only as a tool for data representation but also as a research platform to facilitate an iterative exploratory process to identify new themes, raise new questions, and generate new knowledge. It addresses this task by pursuing a twofold research goal. On the one hand, it confirms previous findings that have documented the political power of data visualization specifically in the field of scorecard diplomacy. It critically discusses Portland Soft Power 30 Index that measures soft power of selected countries on the annual basis to reveal how the scorecard diplomacy works through the ranking dashboard. On the other hand, the article reflects on the experience of designing a geo-visualization system that, by contrast, intended to overcome shortcomings of data visualization’s politics to build a platform for an inductive academic research. It discusses a new deep mapping framework of soft power visualization that intended to address several critical problems of Portland’s measurements and shares research insights from the project “Deep Mapping: Creating a Dynamic Web Application Museum Soft Power Map.”
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    “Connected intelligence” for gender equity: Enhancing teaching through research and industry engagements in the pandemic crisis
    Grincheva, N (Academia.edu, 2021)
    COVID-19 caused negative impacts upon academic life, transforming face-to-face teaching into online delivery, canceling fieldwork research, and limiting access to libraries and collaborative labs. These disruptions reinforced gender inequalities existing in academia, further disadvantaging women’s career progression (Duncanson et al., 2020). Home schooling, family caring and housework obligations disproportionately increased workloads across gender categories, putting extra pressure on women. As a result, female researchers’ roductivity significantly dropped down in comparison to male researchers (Cui et al., 2020), consequently leading to expected decrease in publications and grant submissions from women (Malisch et al., 2020).
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    Sustainable Fundraising in the 21st Century: Behind the Scenes of the Global Guggenheim Success
    Grincheva, N ; Jung, Yuha, YJ ; Love, Ann, AL (Rowman & Littlefield, 2017-08-01)
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    BRICS summit diplomacy: Constructing national identities through Russian and Chinese media coverage of the fifth BRICS summit in Durban, South Africa
    Grincheva, N ; Lu, J (Sage Publications Ltd., 2016-04-01)
    This study identifies, analyses and compares media content produced by Russian and Chinese TV channels surrounding the events of the fifth BRICS summit in Durban, South Africa, in 2013. The study utilizes a comparative frame analysis to deconstruct and explain media messages communicated by Russian and Chinese media representing national identities of the countries through the BRICS summit diplomacy. The study discusses important questions with regard to the cultural, political and economic contexts that shape the perceptions of the roles and ambitions of Russia and China on the world stage. The major findings clearly demonstrate that Russian and Chinese media adopted different rhetorical frames to portray their national identities through the media coverage of the fifth BRICS summit. These positions imply an interior (in the case of China) or a straightforward (in the case of Russia) approach to communicate a form of 'collective resistance' to the global arena, where the countries seek larger global recognition and appreciation.
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    Sustainable development in cultural projects: mistakes and challenges
    Grincheva, N (Routledge, 2016)
    This article reports on research that analysed a number of sustainable development reports by international organisations which consolidate findings from different countries, to produce evidence of the powerful role of culture in sustainable development of various communities. The research looked at reports on sustainable development through cultural activities published between 2010 and 2013, which together provide an overview of about 80 sustainable development projects. Drawing on analysis of the development indicators approaches utilised by the reports’ authors, this article identifies the main challenges that cultural practitioners and policymakers face when trying to measure changes achieved through cultural support in developing communities. The paper illuminates various inconsistencies in the employment of qualitative and quantitative indicators of development, confusions between development indicators and cultural activities, and misunderstandings of cultural sustainability. These key mistakes lead to incorrect measurement of development changes. This article provides recommendations for how to address these problems in order to develop a more robust framework for development evaluations.
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    Researching Online Museums: Digital Methods to Study Virtual Visitors
    Grincheva, N ; Levenberg, L ; Neilson, T ; Rheams, D (Springer International Publishing, 2018)
    Digital ethnography can be used to study online audiences and virtual communities built around museum content. Virtual museum visitors can participate in online museum spaces, including interactive online galleries, virtual three-dimensional museum simulators, or museum profiles on social network sites or blogs. These online environments can include recording tools, to trace all of the activities of the users and to display all of the visible records. This chapter discusses challenges, ethical implications, and online research opportunities of the digital ethnographic methodology employed to study online museum audiences. It illustrates the method through empirical studies of online communities at internationally recognized museums. Digital ethnographic research conducted in online museum communities can inform Digital Humanities and incorporate perspectives from visitor studies.