School of Culture and Communication - Research Publications
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ItemNo Preview AvailableMuseums as Actors of City Diplomacy: From “Hard” Assets to “Soft” Power(Springer International Publishing, 2020)Historically, museums have earned their dedicated role as important agents of cultural diplomacy. In the age of increasing urbanization, museums have become important center of urban soft power and actors of city diplomacy. This chapter argues that museums are vital actors of city diplomacy, because of a high cultural and economic value of their “hard” or tangible resources and “soft” power of their social activities that engage global audiences and facilitate international cultural relations. This chapter discusses this framework of museum diplomacy resources and outputs in two main sections. The first section focuses on “hard” assets of museums such as collections and facilities. It explains why and how the cultural infrastructure offered by museums play an important role in city diplomacy, especially in place making and city branding. The second section explores soft power generated by museums through their social activities and programming that help activate cultural resources and transform them into diplomatic outputs.
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ItemNo Preview AvailableDeep Mapping: Creating a Dynamic Web Application Museum "Soft Power" Map(PubPub, 2020-08-03)
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ItemIs there a Place for a Crowdsourcing in Multilateral Diplomacy? Searching for a New Museum Definition(Routledge, 2020-10-29)This chapter explores the practice of crowdsourcing in global governance as a tool of multilateral diplomacy to interrogate its exact role and place in the decision-making processes. It investigates the case of the online cultural diplomacy of the International Commission of Museums (ICOM), focusing on the 2019 crowdsourcing campaign delivered by the ICOM’s Standing Committee for Museum Definition, which aimed to collect public contributions to re-define the museum agency in the 21st century. The chapter draws on media discourse analysis of the public debates concerning the new definition and applies content analysis of the 268 definitions submitted by the public to the ICOM’s official online platform. It also features interview insights from the MDPP Committee Chair. Based on key findings, the chapter argues that in the context of ICOM, multilateralism 2.0 remains a desirable vision rather than a reality.
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Item“Connected intelligence” for gender equity: Enhancing teaching through research and industry engagements in the pandemic crisis(Academia.edu, 2021)COVID-19 caused negative impacts upon academic life, transforming face-to-face teaching into online delivery, canceling fieldwork research, and limiting access to libraries and collaborative labs. These disruptions reinforced gender inequalities existing in academia, further disadvantaging women’s career progression (Duncanson et al., 2020). Home schooling, family caring and housework obligations disproportionately increased workloads across gender categories, putting extra pressure on women. As a result, female researchers’ roductivity significantly dropped down in comparison to male researchers (Cui et al., 2020), consequently leading to expected decrease in publications and grant submissions from women (Malisch et al., 2020).
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ItemMuseum Diplomacy in the Digital Age(Routledge - Taylor & Francis, 2020)Building on scholarship that highlights how museums can constitute and regulate citizens, construct national communities, and project messages across borders, the book explores the political powers of museums in their online spaces.
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ItemGlocal diplomacy of Louvre Abu Dhabi: museum diplomacy on the cross-roads of local, national and global ambitions(Taylor & Francis (Routledge), 2020)© 2019, © 2019 Informa UK Limited, trading as Taylor & Francis Group. Cultural diplomacy has traditionally been a strategic instrument of national governments to achieve foreign policy objectives. Nation states have supported the international missions of museums to promote national cultural ideas and values abroad to pursue strategic geopolitical interests. However, in the twenty-first century the complex process of neoliberal globalisation and political decentralisation have transformed traditional cultural diplomacy based on exclusively national projections. There are new forms, channels and narratives of cultural diplomacy that emerge with the appearance of new types of cultural institutions, such as franchise museums, like Guggenheim Bilbao, Hermitage Amsterdam or Louvre Abu Dhabi. This article explores the case of Louvre Abu Dhabi to exemplify the phenomenon of ‘glocal’ museum diplomacy that rests on global ambitions of the local Abu Dhabi government and at the same time draws on national aspirations of France to strengthen its geopolitical presence and influence in the Middle East. The article identifies multiple museum narratives that transform museum diplomacy from a bilateral, state-initiated strategic activity into a multilateral and multidirectional endeavour engaging stakeholders and audiences on local, national and global levels.
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ItemGlobal Trends in Museum Diplomacy: Post-Guggenheim Developments(Routledge, 2020)Global Trends in Museum Diplomacy traces the transformation of museums from publicly or privately funded heritage institutions into active players in the economic sector of culture. Exploring how this transformation reconfigured cultural diplomacy, the book argues that museums have become autonomous diplomatic players on the world stage. The book offers a comparative analysis across a range of case studies in order to demonstrate that museums have gone global in the era of neoliberal globalisation. Grincheva focuses first on the Solomon R. Guggenheim Foundation, which is well known for its bold revolutionising strategies of global expansion: museum franchising and global corporatisation. The book then goes on to explore how these strategies were adopted across museums around the world and analyses two cases of post-Guggenheim developments in China and Russia: the K11 Art Mall in Hong Kong and the International Network of Foundations of the State Hermitage Museum in Russia. These cases from more authoritarian political regimes evidence the emergence of alternative avenues of museum diplomacy that no longer depend on government commissions to serve immediate geo-political interests. Global Trends in Museum Diplomacy will be a valuable resource for students, scholars and practitioners of contemporary museology and cultural diplomacy. Documenting new developments in museum diplomacy, the book will be particularly interesting to museum and heritage practitioners and policymakers involved in international exchanges or official programs of cultural diplomacy.