School of Culture and Communication - Research Publications

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Start date: 2020 × End date: 2022 × Type: Chapter × Author: Grincheva, Natalia ×

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    Museums as Actors of City Diplomacy: From “Hard” Assets to “Soft” Power
    Grincheva, N ; Fitzpatrick, K ; Byrne, C (Springer International Publishing, 2020)
    Historically, museums have earned their dedicated role as important agents of cultural diplomacy. In the age of increasing urbanization, museums have become important center of urban soft power and actors of city diplomacy. This chapter argues that museums are vital actors of city diplomacy, because of a high cultural and economic value of their “hard” or tangible resources and “soft” power of their social activities that engage global audiences and facilitate international cultural relations. This chapter discusses this framework of museum diplomacy resources and outputs in two main sections. The first section focuses on “hard” assets of museums such as collections and facilities. It explains why and how the cultural infrastructure offered by museums play an important role in city diplomacy, especially in place making and city branding. The second section explores soft power generated by museums through their social activities and programming that help activate cultural resources and transform them into diplomatic outputs.
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    Is there a Place for a Crowdsourcing in Multilateral Diplomacy? Searching for a New Museum Definition
    Grincheva, N ; Bjola, C ; Zaiotti, R (Routledge, 2020-10-29)
    This chapter explores the practice of crowdsourcing in global governance as a tool of multilateral diplomacy to interrogate its exact role and place in the decision-making processes. It investigates the case of the online cultural diplomacy of the International Commission of Museums (ICOM), focusing on the 2019 crowdsourcing campaign delivered by the ICOM’s Standing Committee for Museum Definition, which aimed to collect public contributions to re-define the museum agency in the 21st century. The chapter draws on media discourse analysis of the public debates concerning the new definition and applies content analysis of the 268 definitions submitted by the public to the ICOM’s official online platform. It also features interview insights from the MDPP Committee Chair. Based on key findings, the chapter argues that in the context of ICOM, multilateralism 2.0 remains a desirable vision rather than a reality.
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