Faculty of Education - Theses

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Start date: 1974 × Type: Masters Research thesis × Subject: Case studies × Subject: School management and organization × Subject: Victoria ×

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    Market orientation case study
    Robinson, Shirley ( 2001)
    The importance of this research is reflected in the changing face of education. There is increasing pressure for accountability of schools in the private and public sector, for their programs, their financial viability and ultimately their capacity to survive in the marketplace. While the education industry is rapidly becoming a competitiveness business, the legitimacy of marketing as a means of recruitment, the marketing concept and embracing market orientation sits uneasily with many educational administrators. School X provides an illustrative case study of a well-established school in the international education sector. It has a strong business focus and is part of a global educational network. The management structure is similar to that in private sector industry. As a successful enterprise operational practices and marketing strategies are worthy of study. Qualitative and quantitative research methodologies will be applied. The researcher will discover how School X has embraced the concept of market orientation and whether the organisations growth is related to its approach to the marketing concept.
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    Movements towards the senior campus concept: two case studies providing description of early movements in the reorganization of secondary schooling in Victoria aimed at providing an educational environment suited for young adults
    Greenall, Doug ( 1987)
    This thesis investigates early movements directed towards the emergence of a new form of secondary school organization in Victoria, namely the senior campus. Two elements are identified as having been instrumental in heralding this development, firstly the phenomenon of zero population growth (and a concomitant decline in school enrolments) and secondly, a number of key recommendations of the Ministerial Review of Postcompulsory Schooling, more commonly known as the Blackburn Report. A major causal factor in defining the characteristics of the senior campus, and in ensuring its evolution, has been the influence of powerful teachers' unions upon government policy formulation in this state. The review of literature examines the development, and characteristics, of parallel forms of schooling in other parts of Australia and overseas, endeavours to establish a framework against which the evolution of the senior campus can be compared, and seeks to provide the means of identifying reasons why forms of schooling which have been popular, and successful, in other places, have been deemed as unacceptable for implementation in Victoria. The methodology adopted has been to undertake two case studies, one in Essendon, and the other in Mitcham. Each concerned a group of schools involved in the process of rationalization and reorganization, and each provided for the establishment of a senior campus for students in Years Eleven and Twelve. A common structure was adopted in both cases - Part A provides an analysis of background documents, and Part B provides description of the change process from the vantage point of a participant observer. The Essendon study presents a conceptual model for the reorganization of schooling in the Essendon area, and the Mitcham study describes the evolution of Mullauna College, a multi-campus, P-12 college which will be established early in 1980.