Faculty of Education - Theses
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ItemEvaluation of web site design in online learning : a case study approach(University of Melbourne, 2002)As a result of economic rationalism and technological determinism, it has been argued that a global imperative to adopt Online Learning (OLL) is being driven by "megauniversities" (Bates, 1996, p.6), in order to deliver a mass-produced education (Clark, 1996; Laurillard, 1996). While this may have been enough for its initial justification, many now believe it should provide "value-added" (Leigh, 1997, pp.5-6), benefits that also improve the quality of learning as well (Alexander, 1996; Andres 1996; Laurillard, 1996). To accomplish this, some would argue, requires a paradigm shift away from traditional "Instructional" design approaches towards a model of "Constructivism" where the delivery of education becomes learner-centred (Alexander, 1996, p.5; Jonassen, 1994, pp.1-3). The capacity of the World Wide Web (WWW) to meet these demands is wellrecognised. Not only can it deliver "anytime, anywhere" (Bates, 1996, p.1), but by incorporating interactive hypermedia (IHM) it may be possible to create an environment where opportunities for "deep" learning (through "knowledge construction"), as well as "life-long" learning may occur (Alexander 1996, pp.5-6; Jonassen, 1994, p.2). Hence it is crucial that educators are able to make informed decisions about web design strategies in order to contribute to the process of maximising quality outcomes in OLL. The purpose of this study was to investigate student perceptions of two (2) contrasting OLL sites and any effects web usability design (Nielsen, 1997), may have had upon either site's potential to value-add to a user's learning experience. Conducted within a TAFE(1) setting by a teacher using students as volunteers(2), a qualitative case study approach was applied. Prior to this investigation a specific set of web usability design (WUD) guidelines was created in order to aid in the development a model OLL web site that aimed at promoting an interesting and stimulating learning environment while simultaneously reducing the cognitive load placed upon a user. A second site containing essentially the same subject material but contrasting dramatically in terms of its delivery design was then also produced. So that a comparative evaluation of these two sites could be made twelve volunteers, of mixed gender and generally representative of a TAFE student population, were recruited to act as heuristic usability evaluators. This study demonstrates that to promote the potential for a better quality OLL experience for students, careful consideration of web usability design (WUD) is important. That teachers can play an active role in the design, development and evaluation of an OLL program is also possible given that this case study shows that it is feasible to implement an iterative design strategy that is less costly and more time efficient than traditional computer engineering models. Consequently in the process of conducting this form of inquiry it was found that in the application of these WUD guidelines a strategy that provides a more responsive approach to student needs in OLL is achievable and that in the end this must be one of the key considerations in providing a quality learning experience.