Faculty of Education - Theses

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Subject: Study and teaching × Subject: Australia × Start date: 2007 × End date: 2007 × Author: Miceli, Lucia ×

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    No common view: Chinese students and Australian graphic design education
    Miceli, Lucia ( 2007)
    Graphic design relies on the use of visual elements to communicate and transfer messages to a predetermined audience. The effective implementation of graphic design solutions is consequently highly dependent on the societal and cultural influences that have shaped our understanding of the world. International students and local teachers often do not share this knowledge and as a result outcomes produced by international students in post-secondary graphic design education programs often do not meet teacher expectations. This research project used a qualitative approach; it employed the field methods of interview and visual analysis to gather data. The study followed three Chinese international students and their Australian teachers through the realisation of individual design projects. The cases were selected from three different post-secondary settings, using three course specific projects. This allowed for variation in actual situations to be observed, thus increasing project scope and depth. Chinese students were selected because they form the largest minority of international student in each of the environments. All participants in each case were interviewed at three stages: after the brief presentation, after the first critique and at project completion. The project aimed to track the processes of teacher and student alike, observing mismatch in expectations, processes and decision-making. The data collected provided the opportunity to identify points of choice and variation between study pairs, as they occurred. This data then allowed analysis of the complex, multilayered differences that influenced misalignment in practical outcomes. To achieve this, interview data was analysed to extract, review and align processes to final design outcomes. The visual data, in the form of the project design solution, revealed how the misalignment was manifest in the student's work. These two data sources provided insight into attitudes and beliefs of both teacher and student. The research has revealed variation in teacher and student visual meaning and design processes from the outset of the project. This variation is manifested in the final design outcome and visually reveals how meaning and aesthetic values are shaped by socio-cultural knowledge. The study shows that the misunderstanding between teacher and student is not a simple linguistic matter, but stems from differences in underlying assumptions. The need for open and transparent discussion of these assumptions in the highly subjective domain of graphic design is evident.