Faculty of Education - Theses

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Subject: higher education × Subject: education policy × Subject: buyer behaviour ×

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    How prospective students choose universities: a buyer behaviour perspective
    Brennan, Linda ( 2001)
    This thesis examines the decision making and information search process of students choosing university courses in Victoria Australia. The position adopted for this study is that of a buyer or consumer behaviour perspective. This is the first study of its kind undertaken in Australia. Much related research been done in the United States and elsewhere. However, the Australian higher education system has unique characteristics. Consequently, while existing student-choice models drawn from elsewhere provide a useful foundation, they are not sufficient to answer the key question: How do students choose universities in Australia? Implicit in this overarching question are several issues examined by this study: how a student makes a choice is related to what choices there are to be made, and why the student makes a choice about a particular institution. (For complete abstract open document)