Indonesia has one of the world’s largest populations, which creates a demand for buildings. Construction and operation of buildings have impacts on environment. To create sustainable cities, Indonesia applied the smart cities concept and selected Makassar as one of three role model cities. This chapter explores the current situation in Makassar with respect to green building adoption, the challenges faced and opportunities in market transformation. The Green Building Council of Indonesia (GBCI) in Makassar is heavily involved with market transformation for green building practices and has four main activities: market transformation, training and education, green building certification and stakeholder engagement. GBCI has developed the GREENSHIP rating tool, an assessment system covering categories associated with the green building concept as it applies to Indonesia. The embracing of the green building concept, however, is still low in Makassar. Market transformation is a challenging task, and there is still a lack of formal education programmes and courses available to architects, engineers and the construction industry to drive the transformation. The initial higher cost of green building presents as a major barrier to the uptake of green building even though these costs are mitigated after a period of 4–5 years through a reduction in operational costs. Government regulations that support green building practices and education of the community about the benefits of green building may support/improve uptake of green building.