- Management and Marketing - Research Publications
Management and Marketing - Research Publications
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ItemThe 'real thing': Branding authenticity in the luxury wine tradeBEVERLAND, M. ( 2006)
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ItemBrand-Personal Values Fit and Brand Meanings: Exploring the Role Individual Values Play in Ongoing Brand Loyalty in Extreme Sports SubculturesQUESTER, P. ; BEVERLAND, M. ; FARRELLY, F. ( 2006)
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ItemIn-store music and consumer-brand relationships: Rational transformation following experiences of (mis)fitBEVERLAND, M. ; LIM, A. C. ; MORRISON, M. ; TERZIOVSKI, M. ( 2006)