Management and Marketing - Research Publications
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ItemEditorial: Virtual books, person-books and new media artefacts: The expanding remit of the Organization Studies review section(SAGE PUBLICATIONS LTD, 2022-11)
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ItemArt Investment Collections: Considerations for Museums(MuseumsEtc, 2021)This chapter examines conflicting views about whether to consider artwork as a financial asset, considering potential tradeoffs in terms of stakeholder trust, and suggests a museum investment collection as one option. This would not engender stakeholder concerns about selling art in the permanent collection. It also affirms museum association guidance that proceeds from sales of permanent collection items can only be used for new acquisitions or direct care.
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ItemCollectors, Investors and Speculators: Gatekeeper use of audience categories in the art market(SAGE Publications, 2020)This research examines gatekeepers’ categorization work to assess and sort audience members. Using a multi-sited ethnography and interpretivist qualitative lens, we explore how high-value art gallerists sort buyers via categories, but also encourage conformity with preferred audience categories, both for artistic consecration goals and to discourage disruptive speculation. Categories served as reference points, with preferred and problematic buyer categories providing a discursive socialization tool, but also informing gatekeeping strategies, for example, problematic behaviors and buyer categories led to value-protecting gatekeeping and exclusion, often justified in moral terms. Monitoring continued throughout the relationship, with decisions considered both fair and necessary for gallerists’ professional practice. Gatekeeping decisions included long-term temporal considerations, prompting strategies including ‘placement’, monitoring and audience recategorization. This extends gatekeeping beyond simply passing muster at the ‘gate’. We also illustrate the dynamic and fluid nature of hidden categories, which provide gatekeepers with heightened abilities to punish perceived wrongdoing.
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ItemPleasingly Parallel: Early Cross-Disciplinary Work for Innovation Diffusion Across Boundaries in Grid Computing(Elsevier, 2020-08-20)This paper examines the adaptation of innovations to suit new fields and user communities. We argue this early-stage work to adapt a technology for a new context is essential for later diffusion, particularly with complex technological innovations—a topic less examined in marketing. Through the case of grid computing, a precursor to today’s Cloud computing, we examine the structure and process of this essential adaptation work for diffusion across boundaries, and the enabling role of government funding. Grid computing was adapted via cross-boundary collaborations by innovators and collaborators in other fields. Integrating the work of various actors and elements in the market systems tradition, we provide a process model of co-linking for cross-field adaptation and diffusion. This contributes new insight into the diffusion of complex technologies, with a focus on early non-buyer roles enhancing later diffusion across boundaries, and adaptation work occurring prior to traditional consumer adoption.
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ItemWhips, Chains and Books on Campus: How Emergent Organizations with Core Stigma Gain Official Recognition(SAGE Publications, 2020)This article explores how emergent organizations with core stigma manage stigma, and work toward official recognition. The qualitative research design used organizational constitutions, listserv communications, and interviews to examine officially-approved student organizations focused on kinky sexuality in U.S. universities. Our findings indicate (a) due process and impersonal evaluations enable official approval of emergent organizations, particularly if this focuses on operational concerns; (b) emergent organizations leverage credible social discourses, such as individual rights, to emphasize issues pertinent to approval bodies and mainstream throughout society; (c) organizations can strategically embrace stigma, entailing complex decisions about balancing revelation and concealment; and (d) organizational tactics shift depending on the maturity of the stigmatized issue, important because organizational stigma can be resilient and persistent despite organizational legitimacy. The article contributes to research on organizational management of stigma by examining how emergent organizations with core stigma manage stigma while moving from informal to official status.
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ItemBoundary Objects and the Technical Culture Divide: Successful Practices for Voluntary Innovation Teams Crossing Scientific and Professional Fields(SAGE Publications, 2020-01-01)This article examines the creation and stabilization of early-stage boundary objects by voluntary teams spanning divergent professional and scientific fields. Cross-disciplinary collaborators can share similar goals, yet nonetheless face frictions from differences in professional expertise, practices, and technical systems. Yet if boundary objects help to span disciplinary divides, the same challenges are likely to hinder initial boundary object development. Comparative ethnography of three projects adapting Grid computing technology to fields of science highlights challenges for boundary object creation, including a “mind-set shift” before the technology could stabilize. Enriching our knowledge of boundary object beginnings, we find successful stabilization requires both appropriate localization and further resources, which enable the simultaneously global–local nature of boundary objects. This essential feature is understudied in management research. Developing the boundary object concept on its own terms enhances empirical and theoretical application, particularly when researchers prefer one main theory of objects, rather than a “pluralist” approach.