Management and Marketing - Research Publications
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ItemSocial Interaction and Crowdfunding Project Success: Moderating Roles of Product Development Stage and Product Innovativeness(Institute of Electrical and Electronics Engineers, 2021-02-18)In recent years, crowdfunding has gained a lot of popularity as it helps to leverage the power of the crowd in the development and commercialization of new products. Thus, scholars are encouraged to explore factors that could enhance the success of these crowdfunding projects. Our study investigates the impact of social interaction (i.e., proactively updating the potential funders and seeking their feedback) on the success of the crowdfunding project among technology ventures. Moreover, we examine the moderating role of the product characteristics, i.e., product development stage and product innovativeness, on the relationship between social interaction and crowdfunding success. To test our hypotheses, we conducted two studies. For the first study, we collected and analyzed data from 203 Kickstarter projects from the mobile apps technology category. For the second study, we designed two short experiments with four hypothetical mobile apps technology projects each and collected data from 132 crowdfunders about their likelihood of supporting the projects. Both studies clearly highlight that social interaction has a significant positive impact on project success in terms of receiving funding and feedback among technological ventures. Our studies also suggest that products in the ideation stage benefit more from social interaction than products in the commercialization stage. Moreover, in contrast to our assumption, our findings indicate that the positive relationship between social interaction and project success is stronger for products with incremental innovativeness than radical innovativeness. Our study adds to the existing literature in crowdfunding by highlighting ways by which entrepreneurs can improve the success of their crowdfunding projects.
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ItemRole of Feedback on Innovative Outcomes: Moderating Role of Resource-Constrained Environments(IEEE-INST ELECTRICAL ELECTRONICS ENGINEERS INC, 2021-06)Emerging economies necessitate innovative new products to be developed using limited resources. This encourages scholars to explore factors that enhance innovative outcomes in environments with different levels of resource constraints. Extending the theory of feedback at workplaces to the context of innovation and new product development, in this article, we explore the effects of supportive and constructive feedback on innovative outcomes during new product development. We examine the moderating effect of resource-constrained environments on the relationship between feedback and innovative outcomes. To test our hypotheses, we conducted two studies to collect data from 191 executives in the first study and 92 engineers in the second study as they create innovative outcomes within low and high levels of resource-constrained environments along with different levels of supportive and constructive feedback. Both studies highlight that supportive and constructive feedback was valuable in enhancing innovative outcomes. Furthermore, our findings suggest that resource-constrained environment moderates these relationships. Our study adds to the existing literature by highlighting ways by which innovative outcomes in new product development could be enhanced in resource-constrained environments in emerging economies.
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ItemMotivated to disengage: The ethical consequences of goal commitment and moral disengagement in goal setting(WILEY, 2020-09)Summary A growing literature has suggested that high performance goals can have unintended consequences within organizations as employees engage in unethical behavior to achieve outcomes associated with goal attainment. Extending research on the dark side of goal setting, we suggest that high performance goals not only create a desire to achieve a particular outcome but also alter moral reasoning processes related to goal attainment. Integrating goal‐setting theory with motivated moral reasoning, we hypothesize an indirect effect of high performance goals on unethical behavior via state moral disengagement. We also examine goal commitment—which tends to amplify the relationship between high goals and performance—as a key boundary condition associated with this indirect effect. We build this conditional indirect effect model across three studies conducted in the field and the laboratory. Our results provide new insight into both when and why high goals can facilitate moral disengagement and unethical behavior within organizations.
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ItemLinking R&D Inventors' Social Skills and Bricolage to R&D Performance in Resource Constrained Environments in Emerging Markets(IEEE-INST ELECTRICAL ELECTRONICS ENGINEERS INC, 2021-06)High-tech organizations increasingly rely on innovative contributions of their R&D employees, or the inventors, who often work within resource-constrained environments of emerging markets to deliver innovative outcomes. Integrating social exchange theory and bricolage theory, we conceptualize R&D activity as a process that involves salient tensions as inventors work effectively with others using their social skills while pursuing competing goals, with limited capital, and resource constraints. This article extends prior research on the relationship between R&D inventors’ bricolage activities, their social skills and R&D performance. Survey data was collected from 211 R&D inventors working in R&D divisions at six multinational high technology organizations in India. Results indicate that R&D inventor bricolage activities enhanced R&D performance (outcomes and efficiency). We also find inventors’ social skills (social astuteness, networking ability, interpersonal influence, and apparent sincerity) significantly relate to R&D inventor bricolage and positively relate to R&D project outcomes. This article provides empirical evidence toward uncovering the behavioral foundations of R&D inventor activities in resource-constrained R&D settings. We identify social skills and bricolage activities of R&D employees as being important for shaping positive R&D outcomes in organizations. Overall, we contribute to R&D management in better understanding how micro-level variables influence macrolevel RDOs in firms.