- Management and Marketing - Research Publications
Management and Marketing - Research Publications
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ItemResponse Style Differences in Cross-National Research Dispositional and Situational DeterminantsHarzing, A-W ; Brown, M ; Koester, K ; Zhao, S (SPRINGER HEIDELBERG, 2012-06)
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ItemBabel in Business: The language barrier and its solutions in the HQ-subsidiary relationshipHARZING, A. ; KOSTER, K. ; MAGNER, U. (ANZIBA, 2010)
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ItemWhy do international assignees stay? An organizational embeddedness perspectiveSebastian Reiche, B ; Kraimer, ML ; Harzing, A-W (PALGRAVE MACMILLAN LTD, 2011-05)
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ItemPracticing what we preach: The geographic diversity of editorial boardsMetz, I ; Harzing, A (ICEBMM organising committee, 2010)
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ItemGender Diversity in Editorial Boards of Management Journals: An UpdateMetz, I ; Harzing, A (World Business Institute, 2010)
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ItemNo Preview AvailableThe Publish or Perish Book: Your Guide to Effective and Responsible Citation AnalysisHARZING, A (Tarma Software Research Pty Ltd, 2010)
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ItemKnowledge-sharing and social interaction within MNEsNoorderhaven, N ; Harzing, A-W (PALGRAVE MACMILLAN LTD, 2009-01-01)
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ItemThe role of international assignees' social capital in creating inter-unit intellectual capital: A cross-level modelReiche, BS ; Harzing, A-W ; Kraimer, ML (PALGRAVE MACMILLAN LTD, 2009-04)
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ItemRating versus ranking: What is the best way to reduce response and language bias in cross-national research?Harzing, A-W ; Baldueza, J ; Barner-Rasmussen, W ; Barzantny, C ; Canabal, A ; Davila, A ; Espejo, A ; Ferreira, R ; Giroud, A ; Koester, K ; Liang, Y-K ; Mockaitis, A ; Morley, MJ ; Myloni, B ; Odusanya, JOT ; O'Sullivan, SL ; Palaniappan, AK ; Prochno, P ; Choudhury, SR ; Saka-Helmhout, A ; Siengthai, S ; Viswat, L ; Soydas, AU ; Zander, L (ELSEVIER SCIENCE BV, 2009-08)
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ItemComment: Descending from the ivory tower: reflections on the relevance and future of country‐of‐origin researchJosiassen, A ; Harzing, A (Wiley, 2008-12)Abstract In a provocative article in this journal, Jean‐Claude Usunier (2006) summarizes the critique on country of origin (COO) research and proclaims it to be ivory tower research that is of little relevance for consumers and businesses. Against this background, our paper comments on recent studies criticizing both past COO research and the relevance of the COO concept itself. We systematically counter the critique on COO research and provide reflections on the way forward for the field. Despite acknowledging Usunier's (2006) views that much research in this area might be guided by feasibility, rather than theoretical and practical relevance, and suffers from self‐referential dynamics and overspecialization, we are critical of his conclusions with regard to the extant literature, its achievements and future research. We argue that COO is still a very relevant area of research, but one that does need to address several critical challenges.