Management and Marketing - Research Publications

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    DISCOURSE AND DEINSTITUTIONALIZATION: THE DECLINE OF DDT
    Maguire, S ; Hardy, C (ACAD MANAGEMENT, 2009-02)
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    Merging, Masquerading and Morphing: Metaphors and the World Wide Web
    Pablo, Z ; Hardy, C (SAGE PUBLICATIONS LTD, 2009-08)
    We examine the role of metaphors in relation to Web-based phenomena through a comparative study of 29 Web portals, established under a World Bank project known as the Development Gateway. Our analysis suggests that three metaphors — expert, market and community — are particularly significant across these portals, either separately or in combination. The study indicates three particular ways in which these metaphors can combine — merging, masquerading and morphing. We conclude by discussing the implications of using metaphor to understand how practitioners design Web portals and how users engage with them.
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    Mind over body: Physical and psychotherapeutic discourses and the regulation of the older worker
    Ainsworth, S ; Hardy, C (SAGE PUBLICATIONS LTD, 2009-08)
    We examine how physical and psychotherapeutic discourses regulate the identity work of older workers. We show that they have separate effects: physical discourse inferred that the loss of work for older workers would be permanent whereas psychotherapeutic discourse suggested that the solution to unemployment lay in the mind of older workers themselves. They also have combined effects through the notion of grief: older workers are expected to progress through the normative stages of grief to arrive at acceptance of job loss and continued exclusion from the labour market. Despite moments of resistance in the identity work of older workers, these individuals were subjected to these regulatory effects through three key processes: participation by individual older workers in these discourses through their own identity work; collaboration from a range of diverse actors in contributing to this identity work; and translation of the meaning as initial narratives are retold by other actors.
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    Reflecting on Reflexivity: Reflexive Textual Practices in Organization and Management Theory
    Alvesson, M ; Hardy, C ; Harley, B (Wiley, 2008-05)
    abstract  This paper identifies four sets of textual practices that researchers in the field of organization and management theory (OMT) have used in their attempts to be reflexive. We characterize them as multi‐perspective, multi‐voicing, positioning and destabilizing. We show how each set of practices can help to produce reflexive research, but also how each embodies limitations and paradoxes. Finally, we consider the interplay among these sets of practices to develop ideas for new avenues for reflexive practice by OMT researchers.
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    The enterprising self: An unsuitable job for an older worker
    Ainsworth, S ; Hardy, C (SAGE PUBLICATIONS LTD, 2008-05)
    The discourse of enterprise has permeated contemporary society with significant implications for government, organizations and individuals alike. In particular, enterprise prescribes an ideal identity, that of the `enterprising self'. This study examines the ability of the older worker to become part of this enterprise culture through the analysis of an Australian government inquiry. Our findings show that certain categories of identity—such as older workers—are unable to don the mantle of enterprise, although they are nonetheless subjected to it, helping to explain why the discourse of enterprise is so persistent and durable.