Management and Marketing - Research Publications

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    Lay Concepts of Art, Craft, and Manufacture and the Implications for Sustainable Consumption
    Judge, M ; Fernando, JW ; Paladino, A ; Mikolajczak, G ; Kashima, Y (Wiley, 2020-03-01)
    An object's creation history plays an important role in how we perceive, value, and interact with that object, and has consequences for policy on sustainable consumption. Here, we propose that laypeople in industrialized societies have three dominant concepts of how objects can be created: art, craft, and manufacture. These concepts are differentiated by the perceived properties and environmental sustainability of objects, as well as the perceived capabilities of producers. In three experiments, we examined the consequences of framing an object's creation history as art, craft, or manufacture. In general, art and craft objects were valued more highly than manufactured objects, and this effect was partially mediated by the perceived transfer of positive emotional residue. Mass‐produced goods may be treated as disposable consumables, whereas arts and crafts are more deserving of preservation. That this effect was stronger in Australia than China suggests that these effects may be related to a postmaterialist orientation.
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    Folk Theories of Artifact Creation: How Intuitions About Human Labor Influence the Value of Artifacts
    Judge, M ; Fernando, J ; Paladino, A ; Kashima, Y (SAGE Publications, 2020)
    What are the consequences of lay beliefs about how things are made? In this article, we describe a Western folk theory of artifact creation, highlighting how intuitive dualism regarding mental and physical labor (i.e., folk psychology) can lead to the perceived transmission of properties from makers to material artifacts (i.e., folk physics), and affect people’s interactions with material artifacts. We show how this folk theory structures the conceptual domain of material artifacts by differentiating the contemporary lay concepts of art/craft and industrial production, and how it influences people’s evaluations of different types of artifacts and their makers. We propose that the folk theory and lay concepts of art/craft and industrial production are best understood within a specific sociohistorical context, and review potential sources of cross-cultural and cross-temporal variation. We conclude by making recommendations for future research and examining the implications for promoting environmental sustainability and social justice in production systems.