Management and Marketing - Research Publications

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Author: Mannaperuma Mudiyanselage, Buddhika × End date: 2018 × Start date: 2016 × Type: Abstract ×

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    Moderating influence of the business environment on suppliers’ contractual embeddedness and sales probability: complex adaptive system view
    Mannaperuma, B ; Singh, P ; Ho, W ; Kurnia, S (Virtual Observatory for the Study of Online Networks, 2018)
    Businesses that are unable to withstand the market domination and product surpluses increasingly use internet enabled alternative distribution channels. These online platforms lead to coexistence and simultaneous coevolution of both the open contractual and the real supply networks that emerged in a single complex adaptive system (CAS). The existing mere CAS applications to the supply networks are not adequate to understand how these two network evolutions vary by the business environmental conditions such as dynamism, munificence and complexity. Therefore, in light of CAS theory, social network analysis (SNA) technique and the business environment literature, this paper proposes a conceptual model to recognise how a supplier’s contractual embeddedness determines its sales probability in the supply network while adapting the business environment. With the support of panel logit regression model, the empirical data from the Australian based Open Food Network from 2012 to 2016 validate the positive associations between a supplier’s contractual embeddedness as informed by degree and closeness centralities and the sales probability in supply network. Both dynamic and complex environments improve the positive association between a supplier’s degree centrality and the sales probability. Though munificence increases the positive association between a supplier’s closeness centrality and the sales probability, dynamism lowers this relationship. This paper first extends the CAS theory with significant system level interactions and secondly develops network diagrams using SNA to illustrate the local optimisation behaviour of network clusters and their evolutions into different network patterns such as scale free, block diagonal and centralised connected through structural holes. Third, this is the first longitudinal study to analyse how a supplier’s contractual embeddedness contributes to its sales probability in the real supply network subjecting to environmental conditions.
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    Supplier and customer knowledge leveraging and financial performance nexus: moderating effects of the internal manufacturing environment
    Mannaperuma, B ; Singh, P ; Ho, W (European Academy of Management Annual Conference, 2018)
    Exponentially growing knowledge and technology create dynamic but different expectations for customer and supplier leveraging practices in both knowledge exploitation and exploration. Although manufacturers equally adopt the imitable knowledge leveraging practices in both demand and supply side, they may generate varying financial performances subjecting to the internal conditions of the manufacturing environment such as dynamism, munificence and complexity. We invoke the Practice Based View and Knowledge Based View that grown out of Resource Based Theory to explore how the manufacturing environmental features moderate the associations between the supplier and customer knowledge leveraging practices and the financial performance. Empirical data from 513 plants across 9 countries and 21 industries validates that the positive association between supplier knowledge leveraging and financial performance increases at higher levels of environmental features. Also, the customer knowledge leveraging is positively associated with the financial performance and it lowers only at the higher levels of munificence.
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    Extended Abstract: Suppliers’ operational sustainability within the global supply network in automobile industry: a complex adaptive system view
    Mannaperuma Mudiyanselage, B ; Singh, PJ ; Ho, W (15th ANZAM Operations, Supply Chain and Services Management Symposium, 2017)
    The collapse of the Australian automobile manufacturing industry shows that even the global giants such as Toyota, Ford and General Motors could not escape from the interactive effects of the global supply network with its task business environment. Hence, we invoke the complex adaptive system theory (CAS) to explore how these interactions influence the suppliers’ operational sustainability within the global supply network. Bloomberg data from Toyota’s 284 immediate suppliers validates that the interactive effects are either synergistic or antagonistic on their operational sustainability.