Management and Marketing - Research Publications
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ItemFreshman Marketing Students’ Approaches to Lower Order Assessment Task: A Cluster Analysis(Marketing Management Association, 2019)
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ItemPerceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions(SPRINGER, 2014-12)The current study investigates the effects of green advertising and a corporation’s environmental performance on brand attitudes and purchase intentions. A 3 × 3 (firm’s environmental performance and its advertising efforts as independent variables) experiment using n = 302 subjects was conducted. Results indicate that the negative effect of a firm’s low performance on brand attitudes becomes stronger in the presence of green advertising compared to general corporate advertising and no advertising. Further, when the firm’s environmental performance is high, both green and general corporate advertising result in more unfavorable brand attitudes than no advertising. The study’s counter-intuitive findings are explained by attribution theory.
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ItemLay Concepts of Art, Craft, and Manufacture and the Implications for Sustainable Consumption(Wiley, 2020-03-01)An object's creation history plays an important role in how we perceive, value, and interact with that object, and has consequences for policy on sustainable consumption. Here, we propose that laypeople in industrialized societies have three dominant concepts of how objects can be created: art, craft, and manufacture. These concepts are differentiated by the perceived properties and environmental sustainability of objects, as well as the perceived capabilities of producers. In three experiments, we examined the consequences of framing an object's creation history as art, craft, or manufacture. In general, art and craft objects were valued more highly than manufactured objects, and this effect was partially mediated by the perceived transfer of positive emotional residue. Mass‐produced goods may be treated as disposable consumables, whereas arts and crafts are more deserving of preservation. That this effect was stronger in Australia than China suggests that these effects may be related to a postmaterialist orientation.
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ItemFolk Theories of Artifact Creation: How Intuitions About Human Labor Influence the Value of Artifacts(SAGE Publications, 2020)What are the consequences of lay beliefs about how things are made? In this article, we describe a Western folk theory of artifact creation, highlighting how intuitive dualism regarding mental and physical labor (i.e., folk psychology) can lead to the perceived transmission of properties from makers to material artifacts (i.e., folk physics), and affect people’s interactions with material artifacts. We show how this folk theory structures the conceptual domain of material artifacts by differentiating the contemporary lay concepts of art/craft and industrial production, and how it influences people’s evaluations of different types of artifacts and their makers. We propose that the folk theory and lay concepts of art/craft and industrial production are best understood within a specific sociohistorical context, and review potential sources of cross-cultural and cross-temporal variation. We conclude by making recommendations for future research and examining the implications for promoting environmental sustainability and social justice in production systems.
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ItemRecognizing the Role of the Product Life Cycle in the Use of Strategic Orientations to Maximize Innovative Outcomes(European Institute for Advanced Studies in Management, 2009)
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ItemExploring the Strategic Orientations of a Service-Centred View of the Firm(European Marketing Academy, 2010)
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ItemA Second Chance At Life? Analyzing Customer Value In The Medical Industry(European Institute for Advanced Studies in Management, 2009)
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ItemEating clean and green? Investigating consumer motivations towards the purchase of organic food(ELSEVIER, 2010-05)Growing consumer concern for health and environment issues has resulted in increased attention towards the purchase and consumption of organic food. This has driven an increase in organic research, especially as marketers seek to understand the motivations behind consumer purchases of organic goods. This study explored the effects of health consciousness, environmental concern, organic knowledge, availability, quality, price consciousness, subjective norms, risk aversion, perceived control and familiarity on organic attitudes, organic purchase intentions and organic purchase behaviour. These variables formed the antecedents of the causal model which utilised Ajzen and Fishbein's (1980) Theory of Reasoned Action as the framework of analysis. Results showed strong support for the relationship between organic knowledge, subjective norms and environmental concern on organic attitudes. While health consciousness, quality, subjective norms and familiarity were found to influence purchase intentions, familiarity was the only variable found to exhibit a significant relationship with organic purchase behaviour. This paper will discuss the implications of these results for marketers. It will also consider the limitations of the study and areas for future research.
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ItemLessons learned from renewable electricity marketing attempts: A case study(ELSEVIER SCIENCE BV, 2008-05-01)