Management and Marketing - Research Publications
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ItemDecision making and uncertainty: The role of heuristics and experience in assessing a politically hazardous environment(Wiley, 2015)Heuristics have long been associated with problems of bias and framing error, often on the basis of simulation and laboratory studies. In this field study of a high-stakes strategic decision, we explore an alternative view that heuristics may serve as powerful cognitive tools that enable, rather than limit, decision making in dynamic and uncertain environments. We examine the cognitive efforts of senior decision makers of an inexperienced multinational, as they assessed a potential acquisition in a politically hazardous African country. They applied a diversity of heuristics, some with clear building block rules, to build small world representations of this very uncertain strategic context. More expert individuals drew on experiential learning to build richer representations of the political hazard environment. © 2014 John Wiley & Sons, Ltd.
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ItemWomen, Global Trade and What it Takes to Succeed(University of Melbourne & Women in Global Business, 2015)This report is the second emanating from the five year partnership between Women in Global Business (WIGB) and the University of Melbourne to annually survey Australia’s international businesswomen. It fills a critical gap in data about Australian businesswomen engaging in international business and expands our understanding of their successes, challenges and motivations. It provides unique insights and captures the views and opinions of these entrepreneurial women with global ambitions. We look at their significant but under recognised contribution to Australia’s economic growth and job creation. These women remain very optimistic about future growth. Our survey of 416 women, reveals a dynamic community of entrepreneurs and senior decision‐makers guiding organisations into markets around the world.