- Management and Marketing - Research Publications
Management and Marketing - Research Publications
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ItemUnderstanding the Drivers of Corporate Performance and Customer ValuePALADINO, A ; Epstein, ; Manzoni, (Elsevier Science, 2006)
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ItemWord of Mouth: What We Really Know – And What We Don’tNYILASY, G ; Kirby, J ; Marsden, P (Butterworth-Heinemann, 2006)
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ItemFriends, businesspeople, and relationship roles: A conceptual framework and a research agendaHeide, JB ; Wathne, KH (SAGE PUBLICATIONS INC, 2006-07)
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ItemRelationship marketing in the financial services industry: The importance of customer education, participation and problem management for customer loyaltyEisingerich, AB ; Bell, SJ (PALGRAVE MACMILLAN LTD, 2006-05)
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ItemThe 'real thing': Branding authenticity in the luxury wine tradeBEVERLAND, M. ( 2006)
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ItemConsumer empowerment: a Foucauldian interpretationShankar, A ; Cherrier, H ; Canniford, R ; Tiu Wright, L (EMERALD GROUP PUBLISHING LTD, 2006)
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ItemGeographical distance and the role and management of subsidiaries: The case of subsidiaries down-underHarzing, AW ; Noorderhaven, N (Springer Science and Business Media LLC, 2006-06-01)
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ItemBrand-Personal Values Fit and Brand Meanings: Exploring the Role Individual Values Play in Ongoing Brand Loyalty in Extreme Sports SubculturesQUESTER, P. ; BEVERLAND, M. ; FARRELLY, F. ( 2006)
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ItemCustomer loyalty to one service worker: Should it be discouraged?Bove, LL ; Johnson, LW (ELSEVIER, 2006-03)
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ItemSocial capital, customer service orientation and creativity in retail storesMerlo, O ; Bell, SJ ; Menguc, B ; Whitwell, GJ (ELSEVIER SCIENCE INC, 2006-11)