- Management and Marketing - Research Publications
Management and Marketing - Research Publications
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ItemShifting focus from the mainstream to the offbeat: Anti-consumption's contribution to sustainable change in water consumptionPhipps, MJP ; Brace-Govan, J (ANZMAC, 2008)
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ItemA Second Chance At Life? Analyzing Customer Value In The Medical IndustryAguiari, ; PALADINO, A (European Institute for Advanced Studies in Management, 2009)
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ItemWho framed the sustainability crisis? Understanding the contrasting and complementary ideologies of sustainable consumptionPhipps, MJP ; Brace-Govan, J (ANZMAC - Australian and New Zealand Marketing Academy, 2009)
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ItemA Conceptual Framework of the Causes and Consequences of the Privacy ParadoxYap, ; Beverland, ; BOVE, L (Monash University, 2009)
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ItemEmpirically Investigating Service-Dominant Logic: Developing and Validating a Service-Dominant Orientation MeasureKARPEN, I ; BOVE, L ; LUKAS, B (Monash University Press, 2009)
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ItemProposing and Conceptualizing a Service-Dominant Strategic OrientationKARPEN, I. ; BOVE, L. ; JOSIASSEN, A. (American Marketing Association, 2008)