- Management and Marketing - Research Publications
Management and Marketing - Research Publications
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ItemRI Hub: How Should We Calculate Firm ProfitabilityFatullayev, S ; Sammartino, A (Ruthven Institute Hub, University of Melbourne, 2020)This research note reviews the various ways we can measure a firm's business performance, and provides guidance for best practice.
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ItemRI Hub Rule 1: Focus On One Business At A TimeFatullayev, S ; Sammartino, A (Ruthven Institute Hub, University of Melbourne, 2020)This research note reviews claims that focus (rather than diversification) will improve a firm's business performance.
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ItemRI Hub Rule 2: Know your Industry and its Life Cycle PhaseFatullayev, S ; Sammartino, A (Ruthven Institute Hub, University of Melbourne, 2020)This research note reviews the role of understanding and responding to industry lifecycles in improving a firm's business performance.
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ItemRI Hub Rule 4: Be Forever InnovativeFatullayev, S ; Sammartino, A (Ruthven Institute Hub, University of Melbourne, 2020)This research note reviews claims that innovativeness will improve a firm's business performance.