- Management and Marketing - Research Publications
Management and Marketing - Research Publications
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ItemExploring the Strategic Orientations of a Service-Centred View of the FirmLamberti, L ; Paladino, A ; Noci, G (European Marketing Academy, 2010)
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ItemA Second Chance At Life? Analyzing Customer Value In The Medical IndustryAguiari, ; PALADINO, A (European Institute for Advanced Studies in Management, 2009)
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ItemAnalysing the characteristics and consequences of resource orientation: an empirical studyCHMIELEWSKI, D. ; PALADINO, A. (University of Otago, 2007)
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ItemAnalysing the effects of prestige on environmental attitudes and behaviours upon low-involvement purchases: does branding matter?YEOH, MCC ; PALADINO, A (University of Otago, 2007)