Management and Marketing - Research Publications

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    DISCOURSE AND DEINSTITUTIONALIZATION: THE DECLINE OF DDT
    Maguire, S ; Hardy, C (ACAD MANAGEMENT, 2009-02)
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    Identity and collaborative strategy in the Canadian HIV/AIDS treatment domain
    Maguire, S ; Hardy, C (SAGE Publications, 2005-01-01)
    We explore the links between identity and strategy making by drawing upon a case study of a collaborative strategy implemented by community organizations and pharmaceutical companies involved in Canadian HIV/AIDS treatment. In implementing collaborative strategy, our analysis shows that champions engage in identity work that simultaneously involves: identification with their respective constituencies and, specifically, with categories associated with high legitimacy; counter-identification from their respective constituencies by constructing themselves as different from its core members; and dis-identification away from their constituency towards their collaborative partners. We also examine the interactions between champions and other actors involved in the strategic change process to show the limits and tensions involved in such identity work. We conclude with a discussion of the implications for research and practice.
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    The emergence of new global institutions: A discursive perspective
    Maguire, S ; Hardy, C (SAGE PUBLICATIONS LTD, 2006-01)
    We examine how a new discourse shapes the emergence of new global regulatory institutions and, specifically, the roles played by actors and the texts they author during the institution-building process, by investigating a case study of the Stockholm Convention on Persistent Organic Pollutants (POPs) and its relationship to the new environmental regulatory discourse of ‘precaution’. We show that new discourses do not neatly supplant legacy discourses but, instead, are made to overlap and interact with them through the authorial agency of actors, as a result of which the meanings of both are changed. It is out of this discursive struggle that new institutions emerge.
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    Institutional entrepreneurship in emerging fields: HIV/AIDA treatment advocacy in Canada
    Maguire, S ; Hardy, C ; Lawrence, TB (ACAD MANAGEMENT, 2004-10)