Management and Marketing - Research Publications

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    Laying the foundation for gender equality in the public sector
    Ryan, L ; Blackham, A ; Ainsworth, S ; Ruppaner, L ; Gaze, B ; Yang, E ( 2021)
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    After the applause: understanding public management and public service ethos in the fight against Covid-19
    Shand, R ; Parker, S ; Liddle, J ; Spolander, G ; Warwick, L ; Ainsworth, S (ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 2023-08-03)
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    "A bridge too far?" Ideas, employment relations and policy-making about the future of work
    Ainsworth, S ; Knox, A (WILEY, 2022-01)
    Abstract Drawing on ideational perspectives, we examine how ideas about the future of work and the discursive forms they take contribute to policy‐making about employment relations and labor markets. Analyzing data from an Australian government Inquiry reporting on the future impact of technological and other work changes, we find that rather than being about these topics, the Inquiry focuses more on actors’ ideas regarding the present state of employment relations and education. Moreover, the incomplete nature of actors’ narratives, particularly about the temporally distant future, may account for government’s unwillingness and/or lack of preparedness to make more radical changes.
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    Employed but not included: the case of consumer-worers in mental health care services
    Edan, V ; Sellick, K ; Ainsworth, S ; Alvarez-Varquez, S ; Johnson, B ; Smale, K ; Randall, R ; Roper, C (ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 2021-01-31)
    This article explores how employees with mental illness perceive HRM and its impact, drawing on consumer-centred perspectives. Using the case of consumer-workers employed for their lived experience of mental illness in mental health care services, we investigate the degree to which they feel included or marginalised by HR systems, processes and practices. Through a mixed method study designed along co-production principles, we found consumer-workers faced different but interrelated problems stemming from their status: a general lack of understanding of the role and its purpose; inequity in pay rates, workplace conditions, and training and development; as well as employment precarity and difficulties around disclosure, stigmatisation and discrimination. Overall, organisational support for these unique roles seemed to be lacking despite the clear business need for these positions. We make several contributions: firstly, we show how employees in a unique role that requires experience of mental illness are impacted by the interaction between HR systems, processes and practices; secondly, we illustrate why HR scholars need to engage with varied paradigms of knowledge about mental illness beyond the dominant medical/psychiatric one; and thirdly, we demonstrate a methodology that not only explores employee perspectives, but includes employees in the research design and process.
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    'There's something about sustainability': The discursive dynamics of policy reform
    Ainsworth, S (WILEY, 2021-12)
    Abstract Sustainability is now among the hegemonic discourses used by government to construct problems and policy beyond the environmental domain. Detached from its origins, it functions as an ‘empty signifier’ whose flexibility and ambiguity can be harnessed in policy‐making and political debate. This article uses an Australian case study to show how sustainability discourse was mobilized to justify reversing a previous decision and raise the age at which the publicly funded aged pension could be accessed. Overall, it contributes to understanding how hegemonic intervention is accomplished by tracing discursive processes over time and amongst different texts, helping to identify shifts and turning points in trajectories of policy reform and political debate. I conclude by arguing that the use of sustainability discourse warrants particular critical attention because it signals broader difficulties in imagining alternative collective futures and considering the costs and consequences arising from current arrangements.
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    "Democracy is the Cure?": Evolving Constructions of Corruption in Indonesia 1994-2014
    Pertiwi, K ; Ainsworth, S (SPRINGER, 2021-10)
    Corruption is of central interest to business ethics but its meaning is often assumed to be self-evident and universal. In this paper we seek to re-politicize and unsettle the dominant meaning of corruption by showing how it is culturally specific, relationally derived and varies over time. In particular, we show how corruption’s meaning changes depending on its relationship with Western-style liberal democracy and non-Western local experience with its implementation. We chose this focus because promoting democracy is a central plank of the international anti-corruption and development agenda and yet the relationship between corruption and democracy is rarely specified. Adopting a critical-discursive approach that draws on poststructuralism and postcolonialism, we explore how the meaning of corruption constructed in The Jakarta Post (TJP) changed in relation to Indonesia’s experience in implementing democratic reform, a condition of the international financial aid it received following the 1997 Asian Financial Crisis. In the 1990s, corruption was seen as an illness, and democracy the cure; from 2000 to 2011 experience with democracy brought disillusion—democracy had not cured corruption but caused it to spread; while from 2012 to 2014 democracy was constructed as a valued end in its own right, but needed protection from corruption in order to survive. From translating the international development agenda in a relatively straightforward way, TJP moved towards constructions of increasing complexity and ambivalence. This demonstrates how corruption’s meaning is fundamentally contingent and unstable—even dominant meanings have the potential to be contested, showing how they are an effect of power and raising the possibility of alternatives.
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    More women in workplace leadership could make the difference post-Covid
    Sojo Monzon, V ; Ainsworth, S (KIng's College London, 2020-06-05)
    As we struggle to imagine what a post-Covid-19 world of work might look like, the disproportionate effects that the pandemic has had on women need to be made visible. We could be living through another era where the hard-fought rights and protections female workers currently enjoy are wound back and future efforts made more difficult.
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    Contradictions concerning care: Female surgeons' accounts of the repression and resurfacing of care in their profession
    Ainsworth, S ; Flanagan, S (John Wiley & Sons, 2020-03-01)
    Surgery is a high‐status, distinctly embodied, profession, dominated by men and saturated with masculine ideals of individual heroism, manual skill and detachment. In this study, we focus on exploring how surgery both represses, but also requires, caring work, creating gendered contradictions for the women that enter its ranks. Based on interviews with eighteen female surgeons from Australia and New Zealand, we apply a ‘rationality of caring work’ lens to explore how they experienced these contradictions through training, socialization and in everyday interactions. Our findings show inter‐related mechanisms whereby female surgeons are required to become more independent and self‐reliant than comparable men, but also make up for the systemic lack of care shown to junior staff and students. In particular, their pregnancy and motherhood challenge the ideal of the detached, independent, heroic agent. We conclude by discussing how a ‘rationality of caring’ lens could help unpack the gendered contradictions women experience in other elite professions.
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    You need ‘help for the journey’: Freedom and regulation in a ‘market-friendly’ megachurch
    Yip, J ; Ainsworth, S (SAGE Publications, 2020-03-01)
    One of the dominant trends in contemporary religion is a focus on individual freedom, choice and autonomy, all central tenets of mainstream consumer society. Rather than indicating a lack of religious regulation, we show how they can be the means through which regulation operates. Drawing on the theory of governmentality, which focuses on how power operates in discourse, we present a case study of a highly successful megachurch and global leader in Christian music – Hillsong – and show how this religious producer constructs a subject position for the consumer that promotes freedom and choice but nevertheless has regulatory implications by limiting what is thinkable and possible. Our findings show how Hillsong uses music and offers a worship experience that encourages continued reliance on the Church supported by its selective interpretation of the Pentecostal tradition. We trace how Hillsong claims knowledge of the religious consumer, identifying its central logic and contradictions. In doing so we show how religious regulation is taking new forms in contexts that may appear to be unregulated. We highlight the potential of this Foucauldian theory to not only enhance the understanding of current trends in religion but also to widen the repertoire used by critical marketing scholars to analyse how marketing discourse and practices are mobilized in specific contexts and with what effects.
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    Beyond whiteness: Perspectives on the rise of the Pan-Asian Beauty Ideal
    Ainsworth, S ; Yip, J ; Hugh, M ; Johnson, GA ; Thomas, K ; Harrison, A ; Grier, S (Springer Nature Switzerland AG, 2019)
    Constructions of beauty are inherently racialized and also reflect the values of their particular contexts. In this chapter, we explore the racial basis and implications of the Pan-Asian beauty ideal. This ideal refers to a look that places particular emphasis on the face, rather than the body, and a distinctly ‘Asian’ white skin tone with characteristic blending of Asian and European facial features. Pursuit of this ideal and its promotion by fashion magazines, modeling agencies, and advertising have given rise to a significant market for beauty and cosmetic products and services that include skin whitening and cosmetic surgery. Reflecting shifting responses to Western influence as well as relationships among countries in the region and their relative economic and political power, the Pan-Asian ideal circulates in an economy of image production as a marker of global integration and cosmopolitanism. This is not to mean cosmopolitanism via association with the West, but rather via the strategic incorporation of European elements with a predominantly Asian look for the sake of appearing worldly. We contend that there are nuanced motivations and outcomes at play, intersecting with marketplace dynamics, cultural flows, and Asian modernity that scholars are yet to fully consider.