Management and Marketing - Research Publications

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Women, Global Trade and What it Takes to Succeed

SAMMARTINO, A ; Gundlach, S (University of Melbourne & Women in Global Business, 2015)

This report is the second emanating from the five year partnership between Women in Global Business (WIGB) and the University of Melbourne to annually survey Australia’s international businesswomen. It fills a critical gap in data about Australian businesswomen engaging in international business and expands our understanding of their successes, challenges and motivations. It provides unique insights and captures the views and opinions of these entrepreneurial women with global ambitions. We look at their significant but under recognised contribution to Australia’s economic growth and job creation. These women remain very optimistic about future growth. Our survey of 416 women, reveals a dynamic community of entrepreneurs and senior decision‐makers guiding organisations into markets around the world.