Management and Marketing - Research Publications
Permanent URI for this collection
Now showing 1 - 4 of 4
ItemCritical discourse analysis and identity: why bother?Ainsworth, S ; Hardy, C (Informa UK Limited, 2004-10)
ItemThe construction of the older worker: privilege, paradox and policyAinsworth, S ; Hardy, C (SAGE PUBLICATIONS INC, 2007-08-01)Our study of a public inquiry shows how particular constructions of the older worker — as male and lacking in self-esteem — were privileged as a result of discursive manoeuvres that established comparative disadvantage among different identities. Paradoxically, traditional gender stereotypes were subverted to construct female willingness to accept low status, low paid jobs as a reason why they did not need help in the form of policy initiatives; while men's intransigence meant they deserved greater support. A second paradox concerned the construction of the older worker as lacking self-esteem: it led to self-esteem based solutions that were the responsibility of the individual to remedy but, precisely because older male workers lacked self-esteem, they were unable to help themselves and needed the help of employment and welfare agencies. Thus we can see the link between particular identity constructions, discourse and the reproduction of particular institutional structures.
ItemOnline consultation: E-Democracy and E-Resistance in the Case of the Development GatewayAinsworth, S ; Harley, B (SAGE Publications, 2005-01-01)To explore the implications of the Internet for the relationship between organizational communication and power, this article compares two online forums established in response to the introduction of a new e-organization: the Development Gateway. The article analyzes postings to the forums to explore the capacity of the Internet to foster democracy, and to investigate how power and resistance are exercised through this medium. Findings show that, rather than equate resistance with participation, as some models of democracy do, the dynamics of power and resistance are more complex, and resistance and power can take participative and nonparticipative forms.!
ItemThe enterprising self: An unsuitable job for an older workerAinsworth, S ; Hardy, C (SAGE PUBLICATIONS LTD, 2008-05-01)The discourse of enterprise has permeated contemporary society with significant implications for government, organizations and individuals alike. In particular, enterprise prescribes an ideal identity, that of the `enterprising self'. This study examines the ability of the older worker to become part of this enterprise culture through the analysis of an Australian government inquiry. Our findings show that certain categories of identity—such as older workers—are unable to don the mantle of enterprise, although they are nonetheless subjected to it, helping to explain why the discourse of enterprise is so persistent and durable.