Management and Marketing - Research Publications

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Author: Sammartino, Andre × Author: Osegowitsch, Thomas × Type: Chapter ×

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    Exploring trends in regionalisation
    OSEGOWITSCH, T ; SAMMARTINO, A ; Rugman, A (Elsevier Science, 2007)
    In this chapter, we revisit the empirical findings of Rugman and coauthors concerning the overwhelming home-regionalisation among the world's largest firms. Using a longitudinal research design and continuous measures of internationalisation, we observe a number of secular trends. Among other, we find that sales growth beyond the home region is faster than sales growth within the home region. We use our empirical results to critique and augment existing regionalisation theory. In particular, we raise doubts about the sharp distinction in the literature between expansion in the home region and expansion in host regions.