Management and Marketing - Research Publications
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ItemModeling interaction as a complex system(Taylor & Francis, 2021)Researchers in Human-Computer Interaction typically rely on experiments to assess the causal effects of experimental conditions on variables of interest. Although this classic approach can be very useful, it offers little help in tackling questions of causality in the kind of data that are increasingly common in HCI – capturing user behavior ‘in the wild.’ To analyze such data, model-based regressions such as cross-lagged panel models or vector autoregressions can be used, but these require parametric assumptions about the structural form of effects among the variables. To overcome some of the limitations associated with experiments and model-based regressions, we adopt and extend ‘empirical dynamic modelling’ methods from ecology that lend themselves to conceptualizing multiple users’ behavior as complex nonlinear dynamical systems. Extending a method known as ‘convergent cross mapping’ or CCM, we show how to make causal inferences that do not rely on experimental manipulations or model-based regressions and, by virtue of being non-parametric, can accommodate data emanating from complex nonlinear dynamical systems. By using this approach for multiple users, which we call ‘multiple convergent cross mapping’ or MCCM, researchers can achieve a better understanding of the interactions between users and technology – by distinguishing causality from correlation – in real-world settings.