Management and Marketing - Research Publications
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ItemUnderstanding the Drivers of Corporate Performance and Customer Value(Elsevier Science, 2006)
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ItemA Second Chance At Life? Analyzing Customer Value In The Medical Industry(European Institute for Advanced Studies in Management, 2009)
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ItemAnalysing the characteristics and consequences of resource orientation: an empirical study(University of Otago, 2007)
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ItemThe impact of market characteristics on order-of-brand entry strategy: An empirical study(American Marketing Association, 2005)
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ItemWho framed the sustainability crisis? Understanding the contrasting and complementary ideologies of sustainable consumption(ANZMAC - Australian and New Zealand Marketing Academy, 2009)
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ItemWord of Mouth: What We Really Know – And What We Don’t(Butterworth-Heinemann, 2006)
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ItemA Conceptual Framework of the Causes and Consequences of the Privacy Paradox(Monash University, 2009)
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ItemEmpirically Investigating Service-Dominant Logic: Developing and Validating a Service-Dominant Orientation Measure(Monash University Press, 2009)