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Minerva Access
Business & Economics
Management and Marketing
Management and Marketing - Research Publications

Management and Marketing - Research Publications

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http://hdl.handle.net/11343/405

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Harris, Philip 1

Murawski, Carsten 1

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Behaviour and Welfare; Marketing

Marketing Theory; Decision Making; Microeconomic Theory; Financial Economics; Savings and Investments; Consumption; Preference

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Conference Paper 1

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Start date: 2000 ×

Subject: Behaviour and Welfare; Marketing ×

Subject: Marketing Theory; Decision Making; Microeconomic Theory; Financial Economics; Savings and Investments; Consumption; Preference ×

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Brand reactions bias incidental decision-making.

Harris, PG ; Murawski, C (ANZMAC - Australian and New Zealand Marketing Academy, 2009)

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