Management and Marketing - Research Publications

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Field Experiments in Routine Dynamics

Bapuji, H ; Hora, M ; Li, H ; D’Adderio, L ; Dittrich, K ; Feldman, M ; Pentland, B ; Rerup, C ; Seidl, D (Cambridge University Press, 2021)

Experimental approaches are gaining in popularity across disciplines, ranging from behavioral sciences to economics. In this chapter, we discuss the advantages and disadvantages of field experiments and review their use by scholars to study routine dynamics. Based on these, we suggest that field experiments hold further promise to study routines given their potential to develop and test theory, while achieving internal and external validity. To further the adoption of field experiments to study routines, we outline a five-step procedure, including research questions and hypotheses, context and research setting, treatment and design, measurement and statistical tests, and managing field experiments. We conclude by discussing potential research questions and contexts suitable for field experiments.