Management and Marketing - Research Publications
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ItemField Experiments in Routine Dynamics(Cambridge University Press, 2021)Experimental approaches are gaining in popularity across disciplines, ranging from behavioral sciences to economics. In this chapter, we discuss the advantages and disadvantages of field experiments and review their use by scholars to study routine dynamics. Based on these, we suggest that field experiments hold further promise to study routines given their potential to develop and test theory, while achieving internal and external validity. To further the adoption of field experiments to study routines, we outline a five-step procedure, including research questions and hypotheses, context and research setting, treatment and design, measurement and statistical tests, and managing field experiments. We conclude by discussing potential research questions and contexts suitable for field experiments.
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ItemTweeting the Marginalized Voices: A Netnographic Account(Routledge - Taylor & Francis, 2020-07-26)Netnographic research allows researchers to study the cultures and behaviour of online communities through a multitude of ways. Still in its nascency, this method allows scholars to mould its techniques to suit the study of a particular online culture and community. Moreover, it opens pathways to study marginalized and oppressed communities that are often difficult to access or navigate in the real world. In our research, we focused on the Dalits, who are at the bottom of the caste system and studied the way they use Twitter to present their perspectives and bring awareness to their experiences. Through this chapter, we present netnography as a viable research method and illustrate it with our experience.