Management and Marketing - Research Publications

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Art Investment Collections: Considerations for Museums

Coslor, E ; Jandl, S ; Gold, M (MuseumsEtc, 2021)

This chapter examines conflicting views about whether to consider artwork as a financial asset, considering potential tradeoffs in terms of stakeholder trust, and suggests a museum investment collection as one option. This would not engender stakeholder concerns about selling art in the permanent collection. It also affirms museum association guidance that proceeds from sales of permanent collection items can only be used for new acquisitions or direct care.