Management and Marketing - Research Publications

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    Greening the automotive supply chain: a relationship perspective
    Simpson, D ; Power, D ; Samson, D ; Demeter, K (Emerald, 2007)
    Purpose This study seeks to explore the moderating impact of relationship conditions existing between a customer and its suppliers on the uptake and effectiveness of the customer's environmental performance requirements (otherwise known as “green‐supply”). Design/methodology/approach The study assesses the extent to which a supplier's environmental performance is influenced by its customer's environmental performance requirements when specific relationship conditions (investment, contracting and monitoring routines) are taken into account. Data were collected through a survey of first and second tier component manufacturers in the Australian automotive industry and analysed using linear regression and MMR. Findings Suppliers were found to be more responsive to their customers' environmental performance requirements where increasing levels of relationship‐specific investment occurred. As the level of investment in the customer‐supplier relationship increased, suppliers become less likely to believe that they would be penalized for non‐compliance with the customer's environmental performance requirements. Research limitations/implications Survey data were collected in 2004 and are limited to the Australian automotive industry. The sample size available for the regression analysis also precluded the use of more comprehensive analytic techniques. Practical implications The research offers new insight into the issue of how firms might improve the environmental performance of suppliers and the sustainability of their supply chain. Originality/value Virtually no research exists on the actual effectiveness of green supply requirements when placed in context with the realities of inter‐organizational dynamics. The findings suggest that traditional operations theory on inter‐organizational performance improvement is just as relevant to the use of environmental performance requirements.
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    Use the supply relationship to develop lean and green suppliers
    Simpson, DE ; Power, DF (EMERALD GROUP PUBLISHING LTD, 2005)
    Purpose To investigate the relationship between a supplier and firm's level of environmental management activity and the structure of the customer‐supplier manufacturing relationship. Design/methodology/approach This paper presents a conceptual framework and looks at the literature in order to investigate this relationship. Three main concepts (supply relationship, lean manufacturing, and environmental management practices) and their relationship to one another are described and the discussion concludes with major hypotheses for further research in this area. Findings A major literature review reveals that efforts to improve or influence a supplier's environmental management practice raises critical issues of transaction costs and efficacy of approach for the buyer. The review allowed development of a model for approaching issues of supplier environmental performance through lean supply. Originality/value The environmental performance of suppliers to the supply function can prove to be a costly endeavour if not managed correctly. The framework presented in this paper may be of use in this respect.