- Management and Marketing - Research Publications
Management and Marketing - Research Publications
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ItemPrivacy from a Consumer's Perspective: Shared Meanings and GoalsYap, JE ; Beverland, M ; Bove, LLB (ANZMAC - Australian and New Zealand Marketing Academy, 2010)
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ItemA Conceptual Framework of the Causes and Consequences of the Privacy ParadoxYap, ; Beverland, ; BOVE, L (Monash University, 2009)
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ItemEmpirically Investigating Service-Dominant Logic: Developing and Validating a Service-Dominant Orientation MeasureKARPEN, I ; BOVE, L ; LUKAS, B (Monash University Press, 2009)
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ItemProposing and Conceptualizing a Service-Dominant Strategic OrientationKARPEN, I. ; BOVE, L. ; JOSIASSEN, A. (American Marketing Association, 2008)