Management and Marketing - Research Publications
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ItemUnderstanding the Drivers of Corporate Performance and Customer Value(Elsevier Science, 2006)
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ItemExploring the Strategic Orientations of a Service-Centred View of the Firm(European Marketing Academy, 2010)
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ItemA Second Chance At Life? Analyzing Customer Value In The Medical Industry(European Institute for Advanced Studies in Management, 2009)
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ItemAnalysing the characteristics and consequences of resource orientation: an empirical study(University of Otago, 2007)
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