- Management and Marketing - Research Publications
Management and Marketing - Research Publications
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ItemShifting focus from the mainstream to the offbeat: Anti-consumption's contribution to sustainable change in water consumptionPhipps, MJP ; Brace-Govan, J (ANZMAC, 2008)
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ItemAnalysing the characteristics and consequences of resource orientation: an empirical studyCHMIELEWSKI, D. ; PALADINO, A. (University of Otago, 2007)
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ItemAnalysing the effects of prestige on environmental attitudes and behaviours upon low-involvement purchases: does branding matter?YEOH, MCC ; PALADINO, A (University of Otago, 2007)
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ItemThe impact of market characteristics on order-of-brand entry strategy: An empirical studyCHMIELEWSKI, DA ; LUKAS, B ; WIDING, RE (American Marketing Association, 2005)
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ItemProposing and Conceptualizing a Service-Dominant Strategic OrientationKARPEN, I. ; BOVE, L. ; JOSIASSEN, A. (American Marketing Association, 2008)