Management and Marketing - Theses

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    "Law, done differently”: Exploring the emergent legal organisational form of NewLaw in context
    Bennett, Judith ( 2022)
    QUOTE: The legal world will change “more radically over the next two decades than over the last two centuries” (Susskind, 2013, p xiii). QUOTE: NewLaw for me is several things. It's a mindset first and foremost. It's a shift from looking at the value of lawyers being their time to the value of lawyers being everything else, which is their ability to review, their ability to provide professional advice, their negotiation skills. And it's outcome driven. Then you start looking at legal technology [and] how they can deliver things in a more flexible, client-centric way. And the flow-on from there is value-based pricing and project scoping, project management, with always the end user in mind. And obviously then the end result is they're customer service driven. For me, that is what NewLaw means. I talk a lot around a tribe and language (Interview K1-F). Recent decades have seen disruptive and transformative forces of increasing globalisation, more demanding clients and markets with regulatory changes, changing workforce expectations and technological advances that accelerated exponentially in the 2010s. In this dynamic context the legal industry, dominated for centuries by the professional partnership, has seen the entry of heterogeneous and innovative competitors. Since the mid-2000s the phenomenon labelled “NewLaw” has emerged with its participants claiming it to be a distinctive legal organisational form delivering legal services in new and different ways with a range of business models, that is, “law, done differently”. Early industry definitions opposed NewLaw to taken-for-granted traditional legal organisational forms and then the profit-oriented “BigLaw” while later definitions saw it gaining more complexity (Furlong, 2014). Growing rapidly in numbers and market share, NewLaw has attracted much attention in the industry literature for its symbolic significance as a new legal organisational form that is “disruptive innovation” and having a “disproportionate impact” (Thomson Reuters (Aus), 2019). However, as yet, the industry offers no valuable explanation or conclusive definition as to what constitutes NewLaw as a legal organisational form nor how NewLaw relates to its context. Therefore this Thesis seeks to understand and conceptualise the novel legal organisational form of NewLaw in its context by exploring the different academic literatures relevant to investigating the professional organisational form. With a lack of research concerning the NewLaw phenomenon, it begins by reviewing the “classic” definition of professional organisational form yet finds this unsatisfactory with a selective use of the literature, a search for distinctive professional characteristics and “classic” assumptions. It turns to examining in more depth each of the three literatures that have long explored the professions and their professional organisational forms: the sociology of professions, archetype theory and institutional logics. It finds useful concepts and arguments in these literatures, and also significant gaps. These gaps include limited descriptions of characteristics, continued dominance of historical understandings of professionalism and centrality of expert knowledge, and lack of consideration of interaction with contextual influences. Based on this review, the Thesis formulates two research questions (RQs) that focus on conceptualising the contemporary phenomenon of NewLaw as a legal (professional) organisational form and how participants within and advising NewLaw understand its influences and relationship with its context. To answer these meaning-centred questions, a constructivist-interpretive philosophy with a qualitative methodology was chosen. This Thesis developed 42 Australian NewLaw case studies that drew on 37 interviews with NewLaw participants and industry experts, observations and site visits, as well as extensive secondary data including webpages, industry media and podcasts, social media, artefacts and visuals. Nine characteristics and six themes are identified in the findings. As the two RQs are tightly interconnected, the findings are analysed together in relation to each of the literatures to provide a greater understanding of the NewLaw organisational form. These show the NewLaw organisational form as a distinctive constellation with an overarching philosophy of purpose that, distinguished from BigLaw and TradLaw, values true professionalism, includes profitability and supports innovation, with multi-level characteristics. For NewLaw these characteristics are analysed to be an active design, client-centric approach with fit for purpose work, use and sharing of expert knowledge both legal and beyond, valuing of professional workers, pricing for value, mindset of innovation aided by technological tools as required, being privately owned and using six business models. Interlinking the academic and industry literatures with these findings, this Thesis makes a number of contributions to knowledge to critically enrich the understanding of NewLaw as an emergent legal (professional) organisational form in the contemporary context. Theoretical contributions at a macro level include renewing the concept (and re-labelling the institutional order) of professionalism with multiple dimensions, extending the content of and approaches to expert knowledge beyond a monopoly to include lawyers as interpreters and collaborators with empowered clients while exploring jurisdictional claims, and adding the influence of innovation - suggesting it as an eighth institutional order. Theoretical contributions at the meso level make a case for the NewLaw interpretive scheme as a purpose-based combination of renewed professionalism with balanced profitability, extended expert knowledge and intentional innovation. This is called the 2PI, building on the historically dominant schemes of P2 (professional partnership) and MPB (managed professional business). Combining these contributions means NewLaw is an actively designed and distinctive organisational form with the 2PI purposive interpretive scheme guiding and being guided by its multiple, multi-level characteristics. Empirical contributions show a difference between meaning-based symbols and values compared to their material manifestations, and also suggest that “levels” of logics have blurred boundaries. A practical contribution guides managers as to designing and operating a NewLaw organisational form. The Thesis suggests these contributions are transferable to other emergent and existing legal and perhaps other professional organisational forms, while the framework of an interpretive scheme and characteristics may assist in moving closer to a definitive definition of the legal organisational form. Finally, it re-examines the label “New” as understood by participants and the claim for the purposeful and innovative NewLaw organisational form as a positive disruption for the legal profession.
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    Why do corporate responsibility meanings and practices vary?: Exploring culturally and structurally embedded corporate agency in Australia and Mongolia
    Turkina, Natalya ( 2019)
    Firms adopt various corporate responsibility (CR) meanings and practices. Uncovering the underlying causal mechanisms that lead to this variety is, I argue, critical for contributing to the theoretical debate about how CR is a product of both a firm’s agency (i.e., reflexive action) and contexts that embed it (i.e., embedded agency), as well as the practical debate about how to identify and develop new, more effective and socially positive CR meanings and practices. The extant institutional studies of CR – specifically, studies drawing on the comparative institutional and institutional logics perspectives – have begun to theorise this variety as an outcome of firms’ different forms of agency that is embedded in different institutional (i.e., norms, rules, laws and customs) and field settings (i.e., power struggles between these firms and their stakeholders). While these two streams of literature have yielded some important insights into what can cause variety in some forms and foci of CR meanings and practices, they have remained fragmented and separate and so do not offer a complete explanation for why we observe variety in CR meanings and practices. I argue that this incompleteness results from that these institutional perspectives are limited to explain causal mechanisms of CR as a firm’s culturally and structurally embedded agency – or how institutional and field settings and a firm’s agency interplay as distinct yet interdependent entities in informing its CR meanings and practices. In this study, I fill this research gap both conceptually and theoretically. First, drawing on the insights from the institutional logics perspective, the theory of strategic action fields (SAFs) and the morphogenetic approach, I develop a conceptual framework that offers an alternative, more comprehensive approach to thinking and organising empirical observations on CR as a firm’s culturally and structurally embedded agency. Then, I apply three research questions derived from my conceptual framework to develop empirically driven theorisation of why a mining multinational corporation (MNC) adopts various – in terms of their openness and room for future amendments (i.e., flexible or locked-in) – cross-sector partnership practices around its responsibility towards communities (i.e., impact mitigation and community development practices) both within and across the developed liberal economy of Australia and the developing state-led economy of Mongolia. Framing MNCs’ CR towards communities as the outcome of contestations between MNCs and their stakeholder-challengers (such as, for instance, community NGOs or local and state governments), I identify the crucial role of ‘political reconciliation structures’, which I coin as specific institutional and field arrangements, within which stakeholder-governance units (such as, for instance, international financial organisations or community consultancies) assist, or reconcile, these contestations. This study conceptually and theoretically contributes to the institutional analysis of CR, the institutional logics perspective, the SAF theory and the morphogenetic approach. Also, it has several practical implications for community managers of MNCs, managers of stakeholder organisations, as well as policymakers.
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    Toward an organisational theory of surprises: Institutions and uncertainty in Australian emergency management
    Pierides, Dean Christian ( 2016)
    How organisations deal with uncertainty is a core concern in organisation theory. This thesis examines the institutional sources of this problem by investigating emergency management organisations, focusing on the Australian State of Victoria. It shows how contradictions between different logics generate paradoxes that can be made evident in organisations when unpredictable events occur. It argues that developing a better understanding of ‘surprises’ is crucial for improving organisational decision-making in emergency management in particular, and for all organisations in general.