School of Social and Political Sciences - Theses
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ItemConsuming Chance: The Ethics and Enchantments of Promotional Competitions( 2023-09)Promotional competitions are a ubiquitous form of marketing in Australia and Britain, employed to incite sales, increase brand consideration, and build market research databases. While the lure of prizes such as cash, cars, holidays, and free products encourage millions of people to enter these competitions casually and infrequently, some people, known as ‘compers’, enter regularly and diligently. This thesis explores and analyses the ethics and enchantments of compers and the broader historical, commercial, and cultural context in which this practice occurs. Based on ethnography amongst compers from Australia and Britain between late 2017 and early 2023, interviews with marketers and advertisers, and auto-ethnography, I propose that regularly entering promotions competitions is akin to ‘consuming chance’. In other words, through entering competitions compers invite possibility and magic into their lives and, in effect, ingest chance. As an omnipresent yet often unrecognised feature of contemporary capitalist life, I argue that chance is a distinctly modern construct, which can suspend, widen, and absorb ideas about how the future is made, influenced, and decided. Consuming Chance is intended as an intervention into dominant anthropological ways of understanding chance, consumerism, and capitalist life. Rather than evidence of millenarian capitalist trends of abundance without effort (cf. Comaroff and Comaroff 2000) I demonstrate how compers conceive of their practice in terms of vocation, duty, and responsibility. This Weberian reading is then subverted, and I argue that far from disenchantment, opportunities to consume chance can provide magico-religious experiences. Rather than an ‘iron cage’ of rationality, modernity has become re-enchanted, due to the prevalence of chance in everyday life (cf. Weber 2005 [1904]).
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ItemHere, you can live well: Pollution, rural livelihood and the hardness of place on Lake Titicaca, Bolivia( 2022-11)This thesis gives an ethnographic account of how Quehuaya, an Aymara community on Lake Titicaca, Bolivia, is navigating a future circumscribed by water pollution, climate change and the policies of the Movement toward Socialism (MAS) government. As rural livelihoods such as fishing and agriculture become increasingly unviable, a collective life lived in dialogue with the landscape is coming under threat. In response, community members make use of emerging opportunities presented by the MAS indigenist-developmentalist program, the burgeoning urban economy of the nearby city of El Alto, and ongoing opportunities for migration. I develop an account of the hardness of place itself – its solidity in the face of flux – to foreground the dynamics underlying its ongoing but shifting role in this turbulent and threatening context. To unravel the dynamics underlying the hardness of Quehuaya as a place, I demonstrate how the community is reproduced through an Andean collectivism built on practices of livelihood, landscape ritual and syndical political organisation. I analyse how these express Andean ontologies of place, as enmeshed with collectivity and the non-human. Central to my argument is a dialogic theory of agency, which accounts for both individual and collective forms of agency as emergent from a prior intersubjectivity. The hardness of place in Quehuaya rests on the dialogue between the collective will and authorities responsible for establishing relations with the exterior worlds of both landscape and the institutional sphere. This is key to reproducing a cosmology of circulation that constitutes the community in place. This attention to dynamics enables an analysis of ontologies of place that avoids an excessive constructivism that would elide their determining power, without collapsing into essentialism. I demonstrate how in Quehuaya, the cosmology of circulation and the modes of personhood associated with it are threatened as its constitutive relations are disrupted. This is affecting the role of place as an anchor for collective identity and the political possibilities of response to the pollution crisis. I further demonstrate how community members strive to re-establish the stability of place through innovation in livelihood and engagements with state and development actors. These efforts promise to use the material, cultural and relational resources of place to renew the circulatory flows on which it depends, and thereby re-establish the authority of landscape. However, this pursuit of increased articulation with a wider world through novel forms of engagement with the global economy – such as tourism – and the contradictions of the MAS state exacerbates fundamental tensions between individual and collective forms of agency. While the scale of changes threatens to overwhelm the community’s ability to integrate them, I argue that the techniques of Andean collectivism are fundamentally oriented towards the maintenance and steering of collective trajectories in an inherently unpredictable and dangerous world, and a recognition of the unavoidable limits of human agency. This thesis thus offers a contribution to the theorisation of collective life in the context of a shared world becoming increasingly uncertain for all of us.