School of Historical and Philosophical Studies - Theses

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Start date: 2000 × End date: 2009 × Subject: Victoria × Subject: Melbourne × Type: Masters Research thesis × Author: Rhodes, Jane Elise ×

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    Spectacular! Spectacular!: Cole's book arcade, Melbourne: 1863 to 1927
    Rhodes, Jane Elise ( 2008)
    This thesis will investigate Cole's Book Arcade, which operated in Melbourne's Bourke Street from 1863 to 1927. Cole's Book Arcade provides a case study with which to interpret social and cultural practices occurring in the context of Melbourne's retail and entertainment environment during the late nineteenth and early twentieth centuries. Cole's Book Arcade was a product of its time and location. The thesis argues that the Arcade is an example of how Melbourne's citizens experienced modernity and leisure in the city during this historic period. It is necessary to define the boundaries of this case study. The thesis will also employ the definitions and practicalities of public history to examine the place of the Cole's Book Arcade story within The changing face of Victoria exhibition at the State Library of Victoria. The notions of cultural landscape, modernity, leisure, the New-World city, urban history and material culture will be employed to consider the significance of the entertainment and entrepreneurial environment of Cole's Book Arcade. Since the early settlement of colonial Melbourne, Bourke Street had been a popular destination for city dwellers to find entertainment. By the late nineteenth-century, modern cultural landscapes were emerging within New World cities. E.W. Cole was an entrepreneur who tapped into the commercial interests of a general public who embraced the popular leisure activities with shopping as their focus. This case study of Cole's Book Arcade will provide the historical record with greater knowledge of the personalities and places responsible for motivating these processes and outcomes.