School of Historical and Philosophical Studies - Theses

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Subject: history × Subject: Australia × Subject: 1901-1945 × Start date: 1980 × End date: 1999 ×

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    Magic and science: aspects of Australian business management, advertising and retailing, 1918-40
    Spierings, John ( 1989)
    This thesis is concerned with four dominant themes: - the rise of a new managerial formation and associated ideology during the inter-war period, which provided an important base for the spread of managerial skill and power in later decades. - the reconstruction by managers of workers as consumers during the inter-war period. Structural and ideological changes in industrial managements, especially in the fields of advertising, media and retailing were important in promoting a particular ethic of consumption. - the role of empirical social sciences, especially economics and legitimating managerial psychology, aspirations in and technology and in fuelling the reconstruction of social and cultural life. - the influence of ideas and developed in America on businessmen, their practice thoughts. values first Australian and their thoughts.