School of Agriculture, Food and Ecosystem Sciences - Research Publications

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    The Consumer Labelling Turn in Farmed Animal Welfare Politics: From the Margins of Animal Advocacy to Mainstream Supermarket Shelves
    Parker, C ; Carey, R ; Scrinis, G ; Phillipov, M ; Kirkwood, K (Routledge, 2019)
    “Free range” and other higher welfare label claims are increasingly visible on Australian egg, pork and chicken meat products. This paper critically examines the way in which these claims have shifted animal welfare concerns from the “margins” of the animal advocacy movement to the “mainstream” of everyday consumer choice. It asks what has been lost and what gained as mainstream producers and retailers have adopted these label claims. The chapter argues that the growing market share of higher welfare labelled foods and the increasing public discussion and contestation of the meaning of terms such as “free range”, “free to roam” and “bred free range” does represent the success of animal advocacy campaigns aimed at activating mainstream consumers to express their concern about animal welfare. At the same time label claims also exhibit the creativity of industry and retailers in appropriating and accommodating civil society critiques of dominant production and distribution systems by narrowing down the range of contested issues, and sentimentalising, simplifying and de-radicalising potential solutions. This indicates a governance gap - a chasm between what can be achieved via voluntary certification and labelling and the need for a more inclusive, sustainable and official government regulation of animal welfare.
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    On the Ideology of Nutritionism
    SCRINIS, G ; Pilcher, JM (Bloomsbury Academic, 2014)
    Food History: Critical and Primary Sources is an indispensable four-volume reference collection which focuses on the widest possible span of food in human history, to provide a comprehensive survey of problems and methods in the field of food history. Bringing together over 80 high-quality essays drawn from journal articles, book chapters, excerpts and historical documents and supported by introductory essays and a wealth of contextual material, this important new reference work combines contemporary scholarship with selected primary sources allowing scholars to use this as a starting point for their own historical research. The volumes are divided chronologically, moving from human evolution and the origins of complex societies to the agrarian and pastoral societies of the classical and post-classical eras, to the age of global contact and early industrialization, to the transition to industrial diets in the contemporary era. Each volume is introduced by an essay from the editor and is divided into broad thematic categories and offers a range of methodological approaches, multidisciplinary appeal and broad geographical coverage, highlighting how the field has developed over time and investigating how and why food is different at different points in world history. This will be an essential addition to libraries and a major scholarly resource for researchers involved in the study of food in world history.